Lets not talk about Evert, Billie Jean, etc. because that was eons ago...before the internet and 1000 TV stations and video games and all the million reasons ratings for any sport is less than 30 years ago. You have to talk about the last 15 years, this generation.
When the Williams sisters were battling each other for Slams the ratings were higher. When Sharapova was at her peak and played that US Open in a designer Nike dress the ratings were way higher than for nice lady Clijsters.
U.S. OPEN WOMEN'S FINALS, HIGHEST RATED SINCE 1995:
1. 2001, Venus Williams d. Serena Williams, 6.8
U.S. OPEN WOMEN'S FINALS, LOWEST RATED:
1. 2009, Kim Clijsters d. Caroline Wozniacki, 1.1
The downfall of Sharapova due to injuries was a huge blow to women's tennis popularity.
A quote from a sports marketing publication, January 2010: "Sharapova's Midas touch is not lost on the Sony Ericsson WTA Tour. As much as any player, Sharapova drives ticket sales, media coverage and TV ratings for women's tennis. Tournament directors clamor for her in their draws. Producers juggle their schedules to broadcast her in prime time. And the buzz she generates attracts more casual fans to the sport."
By the way, post that story about "casual observers" being turned off by Williams sisters and Sharapova. You read that backwards or something. Most casual observers only know about the Williams sisters and Sharapova and thats why the ratings are much higher when they play Slams.
I guarantee you is Shishkina ever grew up into a tough talking firebrand who had top 10 WTA talent the ratings would be way higher for her too.
Obviously you like polite and proper, that is fine. But reality is that for every 1 of you there are 3-4 of us who don't mind fiery and sometimes emotional competitors. I realize that Serena or Iverson's talent stems from their mean streak. And maybe the chip on their shoulders is from the nastiness they faced growing up, who knows.
Sharapova tells of being mercilessly teased and taunted by all the American girls in the IMG dorms. A 9 year old being abused by 14-17 year old spoiled little rich girls. All the country club girls. So yeah, she grew up to have a chip on her shoulder. She came from nothing to make it over all of them BECAUSE of her toughness, her mean streak, her as you call it arrogance.
I enjoy the entire mix of people in sports, nice and nasty. To me and most others, that reflects real life.