The article is actually pretty weak. It implies that men's teams have 6 players and divide 4.5 scholarships among them, in which case the average scholarship is 75%.
This is not accurate and will not discourage unrealistic hopes on the part of parents. Which Division I men's programs have only 6 players on the roster? The real point is that most of them have 8-12 players on the roster, the freshmen start out with a fraction of a scholarship and are told they will compete for additional money over time. Then they need to realize that the competition is fierce, the roster is always plenty big, and a successful college career might be one that progresses from 10% to 50% over the course of four years.
Nothing in the article communicates these facts. Instead, parents are implicitly told they should scale back those 100% dreams to 75%, and furthermore, since the 100% is actually more than the real costs, the 75% is more than 75% of the real costs. That hardly deflates unrealistic hopes.