Clemson_tennis
Legend
It has now been a few years since college tennis changed the format to no-ad and shortened doubles. Looking back over the time period, what has been the impact of it in your opinion?
A few years ago, seemingly out of nowhere, a narrative started that college tennis was in trouble or that it was very close to being in trouble. Several prominent coaches around the country started using borderline scare tactics that more college sports programs were going to be cut and therefore tennis needed to do something to attract more fans/revenue/attention to save college tennis from being eliminated. Out of this came the idea of switching to the no-ad shortened format, which was nearly unanimously believed to be the magic fix to attendance issues. It was argued that a no-ad format would engage fans more and lead to larger crowds at matches and that it would get college tennis on TV more often.
There were some people who were against the rule changes. They argued that it might decrease the quality of college tennis recruitment at the very top because college tennis would be playing with a format that they would not see in the pros. Some said that it would ruin the battle of a long deuce game and make matches more like crapshoots with multiple no-ad points that could go either way and be decided on things like net cords. There was also concern that it lessened the importance of doubles even more.
Now that we have seen it play out for a few seasons, what do you think it has done? College tennis has been getting more TV time in recent seasons, is that exclusively because of the no-ad format? There has been an increase in free-lance online coverage of college tennis recently, but that coverage is usually done by people who are tennis nuts anyway and would likely do it regardless of the ad rules. Has it led to any substantial increases in attendance around the country? Is there evidence that fans greatly prefer no-ad in the dual matches? Is there any truth to the potential negatives? Are the top players less prepared for the pros thanks to no-ad? Has it made matches more like crapshoots and less of a battle? Is that actually a good thing because it leads to more upsets?
A lot of talking points here but basically I am wondering how the college tennis community feels about the no-ad format a few years in.
A few years ago, seemingly out of nowhere, a narrative started that college tennis was in trouble or that it was very close to being in trouble. Several prominent coaches around the country started using borderline scare tactics that more college sports programs were going to be cut and therefore tennis needed to do something to attract more fans/revenue/attention to save college tennis from being eliminated. Out of this came the idea of switching to the no-ad shortened format, which was nearly unanimously believed to be the magic fix to attendance issues. It was argued that a no-ad format would engage fans more and lead to larger crowds at matches and that it would get college tennis on TV more often.
There were some people who were against the rule changes. They argued that it might decrease the quality of college tennis recruitment at the very top because college tennis would be playing with a format that they would not see in the pros. Some said that it would ruin the battle of a long deuce game and make matches more like crapshoots with multiple no-ad points that could go either way and be decided on things like net cords. There was also concern that it lessened the importance of doubles even more.
Now that we have seen it play out for a few seasons, what do you think it has done? College tennis has been getting more TV time in recent seasons, is that exclusively because of the no-ad format? There has been an increase in free-lance online coverage of college tennis recently, but that coverage is usually done by people who are tennis nuts anyway and would likely do it regardless of the ad rules. Has it led to any substantial increases in attendance around the country? Is there evidence that fans greatly prefer no-ad in the dual matches? Is there any truth to the potential negatives? Are the top players less prepared for the pros thanks to no-ad? Has it made matches more like crapshoots and less of a battle? Is that actually a good thing because it leads to more upsets?
A lot of talking points here but basically I am wondering how the college tennis community feels about the no-ad format a few years in.