I have been trying to look and ascertain exactly what is a good model for an Athletic program budget wise, but it is pretty exhausting to find. And, after sifting through a number of budgets, it seems that schools spend money very differently from each other, and there isn't one formula to key in on. With that said, I believe that many of these athletic departments could run successful and meaningful departments without all of the fluff. From my own experience, student athletes (majority of them) play for the experience, coach, and educational opportunities. None of that involves having a $50,000 juice bar in the locker room (Ohio State).
Football and basketball programs drive much of the spending and attention. In many cases, while they have the highest revenues, it virtually all goes back into the programs. Small percentages go back into other enhancements, but most schools break even, so the revenue essentially supports those programs. Since ticket sales for mens sports drive the revenue, if you loose 20/30% of them to the tax changes, it can become real problematic. I think most ticket packages are bought by companies as a perk, and companies can still under this tax plan (as far as I understand it) write it off as a business expense. However, 20-30% sounds about right for the smaller vendors or individuals who buy these tickets. And no where is tennis a revenue generating sport, a big problem and red flag for administrators looking for revenue options. I would also extend this to coaching organizations turned marketing organizations, like the ITA. So, this will probably relegate tennis to a lower budget, or cut program. Tennis on campus will be the new/old competitive system, and top players will just jump to the pros and not bother with college.
What I can't wrap my head around are the amount of money some of these coaching salaries demand, especially when it comes to buy outs and contract payouts. And, the amount of money frivolously spent on non essential things like private jets for recruiting trips. I came across this article on Butch Jones, who just got canned at Tennessee, and it is completely misguided; an example of the poor priorities set by schools
https://www.seccountry.com/tennesse...drives-220000-foreign-car-to-impress-recruits
I agree with
@Bluefan75 in many cases there is no benefit to the general student.
@jcgatennismom brings up a whole can of worms on student fees and how those are allocated. Didn't even consider that, but the mid-majors with football teams definitely live and die on this. And for most power 5's with little income it is a tough spot.
I think at some point either the big revenue sports need to become their own business, and the other sports separate like in models where colleges don't have football, or schools need to rethink and redevelop their strategies, which may mean the end of sports like tennis such as what has happened in the MAC conference.
One other thing, I am amazed at what some schools spend on "administrative" fees. What a joke. Almost half of these budgets! Going to some ridiculous salaries for administrators and other needless things.....