Donnay Business Plan

[Cholesterol]

Disclaimer: I'm a big fan of Donnay racquets. I played with the Cynetic from 1986-2008. I now have a couple of X-Whites and X-Yellows and am doing great with them. They're the best racquet's I've ever hit with.

With that said... I'm trying hard to figure out what Donnay's business plan is. It seems like their selling a bunch of racquets to their "pros" who simply turn around and resell them all over the place. This seems to be their grassroots strategy. Does anyone actually buy the new Donnays at full price? Just wondering.

These 'pros' also seem push the use of their email for people to get discounts from the Donnay site. What is Donnay giving them as a kickback?

 

[Miami Tiburon]

When pros get sponsored they have to sign a contract, one of the requirements is they wont re sell the racquets. This is something that its hard to monitor its been happening for years with all brands of racquets were they do sell them. Donnay being the new kid on the block they just might be more visible. I mean look at the prices on all racquets online on the big auction site . All racquet companies need to monitor whats going on better.

 

[LuckyR]

Disclaimer: I'm a big fan of Donnay racquets. I played with the Cynetic from 1986-2008. I now have a couple of X-Whites and X-Yellows and am doing great with them. They're the best racquet's I've ever hit with.

With that said... I'm trying hard to figure out what Donnay's business plan is. It seems like their selling a bunch of racquets to their "pros" who simply turn around and resell them all over the place. This seems to be their grassroots strategy. Does anyone actually buy the new Donnays at full price? Just wondering.

These 'pros' also seem push the use of their email for people to get discounts from the Donnay site. What is Donnay giving them as a kickback?

The price of the Donnays is a bit higher than average but it's a tennis racquet not a beach home. I don't want somebody's reject...

 

[Steve Huff]

Donnay is trying to get back into the tennis market. They don't have the resources to get RF or RN or any of the top 10 players in the world to use them. They aren't going to compete with Wilson, Head, Babolat or Prince. They either have to come in with low prices and sell a lot, or come in with high prices (more margin) and sell a few. High prices enhance the company's image. But, if few people are buying them, they still have to sell some. What better way than to allow the pro's to sell them at "normal" racket costs. People think they're getting a great deal because they've bought a $270 racket for the price of a Wilson, Prince, Babolat or Head. And, Donnay is probably still making almost as much per racket as do the big boys, without having to pay huge sums to a top 10 pro. All they have to pay is for a few hundred rackets to let local pro's use.