Federer is the highest endorsed athlete in the world

[Sport]

If that were the case, then either Djokovic and his agent are geniuses, or Nadal and his agent are morons

Nishikori agents are the real geniuses here, the Asian man earns more endorsments than both Nadal and Djokovic. Nishikori earns 33 millions in endorsments, more than Nadal with 26 and Djokovic with 30.

Nah he doesn't make more endorsement money than your fave? If he's second rate then what is your fave?

Nishikori is the second in terms of endorsments, not Djokovic. Djokovic surpasses the Asian in overall terms if we add the titles prizes. But only in endorsments Nishikori earns 33 millions, Djokovic 30.

 

[jm1980]

Kobe was. Lebron might be as well. NFL I agree with you, Tom Brady is not huge outside of this continent. Maybe Odell Beckham could become that, but he's still far from it.

And MJ, of course...

Nobody outside of the US cares about the NFL. At least MLB has an audience in central America and Japan

 

[jm1980]

Nishikori agents are the real geniuses here, the Asian man earns more endorsments than both Nadal and Djokovic.

Nishikori is the second in terms of endorsments, not Djokovic.

Why was Nishikori pulled into this? It's just a comparison between Nadal and Djokovic

Also there is no denying Nishikori's numbers are miraculously good considering his relative lack of success

 

[big ted]

Wait a minute, I thought Djokovic was unpopular and not marketable? What is he doing here, earning more in endorsements than Nadal?

if rafa changed racquet and clothing brands as much as novak has, he'd probly even be ahead of roger ..lol

 

[NoleFam]

If that were the case, then either Djokovic and his agent are geniuses, or Nadal and his agent are morons

But the guy loves to hate on Djokovic for no reason so there is hope of an objective assessment coming from him

I know but sometimes it's fun to hear them try to reason this stuff. Djokovic is so unpopular, yada yada yada ya...so unlikable..ya ya...but he consistently banks 30 mil a year in endorsements. Amazing that people believe the stuff they invent.

 

[jm1980]

if rafa changed racquet and clothing brands as much as novak has, he'd probly even be ahead of roger ..lol

Djokovic has been with Head since forever, and he's been with Lacoste since 2017

 

[NoleFam]

Nishikori agents are the real geniuses here, the Asian man earns more endorsments than both Nadal and Djokovic. Nishikori earns 33 millions in endorsments, more than Nadal with 26 and Djokovic with 30.

Nishikori is the second in terms of endorsments, not Djokovic. Djokovic surpasses the Asian in overall terms if we add the titles prizes. But only in endorsments Nishikori earns 33 millions, Djokovic 30.

You don't have to break it down for me. I know this and didn't say he got paid more than Nishikori. Nishikori has been #2 for about 3 years now. I just wanted him to explain how Djokovic is second rate when his own fave makes less (Nadal makes good money on endorsements and I wasn't trying to criticize him)

 

[big ted]

I know but sometimes it's fun to hear them try to reason this stuff. Djokovic is so unpopular, yada yada yada ya...so unlikable..ya ya...but he consistently banks 30 mil a year in endorsements. Amazing that people believe the stuff they invent.

novak makes 2-3x as much in prize money as the other top players but hes still not on the top of the list... that says something to me

 

[bobleenov1963]

Nishikori agents are the real geniuses here, the Asian man earns more endorsments than both Nadal and Djokovic. Nishikori earns 33 millions in endorsments, more than Nadal with 26 and Djokovic with 30.

Nishikori is the second in terms of endorsments, not Djokovic. Djokovic surpasses the Asian in overall terms if we add the titles prizes. But only in endorsments Nishikori earns 33 millions, Djokovic 30.

There are 126M Japanese people in Japan. There are less than 9M people in Serbia. There are 46M in Spain.

Ofcourse, Nishikori is the prize of Japan even though both Djokovic and Nadal can kick Nishikori's ass on the tennis court. Japan is a much richer country than both Serbia and Spain. Therefore, Nishikori is much more compensated in endorsements than Djokovic and Nadal.

 

[Poisoned Slice]

''And I never left.'' Fedr

 

[big ted]

Djokovic has been with Head since forever, and he's been with Lacoste since 2017

racquets -> head -> wilson -> head
clothing -> adidas -> sergio tacchini -> uniqlo -> lacoste

every change is a renegotiation ..

same reason why fed is on top.. becuz he changed to uniqlo

 

[Sport]

I know but sometimes it's fun to hear them try to reason this stuff. Djokovic is so unpopular, yada yada yada ya...so unlikable..ya ya...but he consistently banks 30 mil a year in endorsements. Amazing that people believe the stuff they invent.

I don't think endorsments are the most important metric of popularity, otherwise it would follow that Nishikori >>>> Djokodal in terms of popularity.

The number of social media followers is the most important criterion of popularity.

Facebook followers
1. Federer 14 million
1. Nadal 14 million
3. Djokovic 7 million
4. Nishikori 672.000

Instagram followers
1. Nadal 7 million
2. Federer 6 million
3. Djokovic 5.4 million
4. Nishikori 500.000

Jokovic is extemelly popular, and extremelly close to Fedal.

 

[Sport]

There are 126M Japanese people in Japan. There are less than 9M people in Serbia. There are 46M in Spain.

Ofcourse, Nishikori is the prize of Japan even though both Djokovic and Nadal can kick Nishikori's ass on the tennis court. Japan is a much richer country than both Serbia and Spain. Therefore, Nishikori is much more compensated in endorsements than Djokovic and Nadal.

Yes, and the population of China is 1,400 M. China is also much richer than Japan, so if Nishikori were Chinese, he would earn even more in endorsments.

 

[NoleFam]

novak makes 2-3x as much in prize money as the other top players but hes still not on the top of the list... that says something to me

But he makes the 3rd most in endorsements among any tennis player, period. That should also say something to you. No one is making as much in endorsements as Federer in any sport. That's why he's #1 overall.

 

[bobleenov1963]

Yes, and the population of China is 1,400 M. China is also much richer than Japan, so if Nishikori were Chinese, he would earn even more in endorsments.

That's not how it works. China is not richer than Japan. GDP per capita is 17K in PPP for China and 45K for Japan.

 

[jm1980]

I don't think endorsments are the most important metric of popularity, otherwise it would follow that Nishikori >>>> Djokodal in terms of popularity.

The number of social media followers is the most important criterion of popularity.

Endorsements is a measure of how much actual companies are willing to pay for an athlete. In Fed's case, his numbers are helped by the image of himself that he's cultivated over the years, making him more marketable for companies selling luxury goods, and towards older and richer folks with money to throw down the drain.

Social media followers is a little more nebulous because Internet followers may or may not be real people. It also can have a very heavy demographic skew towards the younger generations depending on the platform. I'd say Nadal's fanbase has a much higher proportion of younger folks than Fed's. It's also a demographic without much disposable income, so his following ends up being worth less in terms of endorsement money.

 

[NoleFam]

I don't think endorsments are the most important metric of popularity, otherwise it would follow that Nishikori >>>> Djokodal in terms of popularity.

The number of social media followers is the most important criterion of popularity.

Facebook followers
1. Federer 14 million
1. Nadal 14 million
3. Djokovic 7 million
4. Nishikori 672.000

Instagram followers
1. Nadal 7 million
2. Federer 6 million
3. Djokovic 5.4 million
4. Nishikori 500.000

Jokovic is extemelly popular, and extremelly close to Fedal.

In his country though, Nishikori is infamous. He can't even visit there without being mauled. Social media does not quite tell the whole story.

 

[swordtennis]

Just look at the photos of djokovic making the rounds with the trophy at the BigW last year. Observe the crowds and fans. I do not think Fedal fans were there. Not sure tho. Lol.

 

[WhiskeyEE]

How the hell does Kyle Lowry make as much as Nadal? lol.

 

[Sport]

That's not how it works. China is not richer than Japan. GDP per capita is 17K in PPP for China and 45K for Japan.

No, that is not how it works. China is obviously richer than Japan, which is common sense looking at the giant difference in population.

Countries like Norway or even Ireland have a bigger GDP per capita than the USA.
https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capita

But USA is the richest country in the world. You need to search the list of countries by TOTAL WEALTH.

https://en.wikipedia.org/wiki/List_of_countries_by_total_wealth

1. USA
2. China
3. Japan

The difference between China and Japan is abysmal in terms of total wealth. 28,000 Billion dollars of difference.

 

[Sport]

How the hell does Kyle Lowry make as much as Nadal? lol.

First, he doens't make as much as Nadal, check the lsit and you will see he is below Nadal. Second, Lowry is indeed an NBA star, he was the best Toronto player of yesterday's match in the NBA finals.

 

[GabeT]

Wait a minute, I thought Djokovic was unpopular and not marketable? What is he doing here, earning more in endorsements than Nadal?

You mean TTW got it wrong? Say it ain’t so!

 

[Purplemonster]

That is what happens when you are an athlete for Tennis for Lacoste and Asics, instead of Nike.

Djokovic earns more than Nadal and Williams and they are both with Nike. Federer is not with Nike.

 

[Tennis_Hands]

..

 

[Purplemonster]

Exactly who the hell cares about football outside the US.

Provided that sport is actual “football”.

 

[bobleenov1963]

No, that is not how it works. China is obviously richer than Japan, which is common sense looking at the giant difference in population.

Countries like Norway or even Ireland have a bigger GDP per capita than the USA.
https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capita

But USA is the richest country in the world. You need to search the list of countries by TOTAL WEALTH.

https://en.wikipedia.org/wiki/List_of_countries_by_total_wealth

1. USA
2. China
3. Japan

The difference between China and Japan is abysmal in terms of total wealth. 28,000 Billion dollars of difference.

You need to learn economic 101. China has 1.4B people while Japan has 126M people. Chinese has outnumbered Japanese by almost 11 to 1.

If I have an income of 1M/yr and I only feed myself, that's a lot of money. If I have an income of 1M/yr and I have to feed 11 people, that's not so good .

 

[WhiskeyEE]

First, he doens't make as much as Nadal, check the lsit and you will see he is below Nadal. Second, Lowry is indeed an NBA star, he was the best Toronto player of yesterday's match in the NBA finals.

I'm sure I've watched Lowry a lot more than you have, being from Canada and all.

Anyway, he's hardly a superstar. So making as much as Nadal; sorry, 97% as much as Nadal; SORRY! 96.571428571% as much as Nadal is kind of funny.

 

[octobrina10]

We will know soon enough how Rafa views money when his Nike contract is up. I honestly thought it ended in December? Guess not?

Rafa renewed his contract. Besides being Rafa's sponsor, Nike is also a sponsor of his academy:

View this content on Instagram

View this content on Instagram

 

[octobrina10]

I don't think endorsments are the most important metric of popularity, otherwise it would follow that Nishikori >>>> Djokodal in terms of popularity.

The number of social media followers is the most important criterion of popularity.

Facebook followers
1. Federer 14 million
1. Nadal 14 million
3. Djokovic 7 million
4. Nishikori 672.000

Instagram followers
1. Nadal 7 million
2. Federer 6 million
3. Djokovic 5.4 million
4. Nishikori 500.000

Jokovic is extemelly popular, and extremelly close to Fedal.

I add Twtter followers
1. Rafa 15,6 million
2. Fed 12,5 million

 

[Ann]

Exactly who the hell cares about football outside the US.

Not many. The NFL plays one game in Europe every year and it's always sold out - but more because it's a novelty than because it's popular.

 

[Lleytonstation]

Rafa renewed his contract. Besides being Rafa's sponsor, Nike is also a sponsor of his academy:

View this content on Instagram

View this content on Instagram

Do you know the details of his contract by chance?

 

[ghostofMecir]

 

[Cashman]

Nadal doesn't seem to be as greedy for money as the Swiss maestro.

Nadal's family was loaded before he even stepped onto a tennis court, his father owns half of Mallorca.

 

[Deleted member 688153]

Nadal initially didn't even want to wear his Richard Mille watch saying it wasn't for him. They convinced him the then new model he wears these days even while playing tennis was just the right one for an athlete like him.

Then you have Federer who negotiates his endorsement deal with his long time sponsor Nike and leaves them for Uniqlo as he got a much bigger deal from them. Not saying he didn't deserve to be the most endorsed athlete in the world. He is the most popular tennis player without a doubt. He is also the kind of person who wants more and more $$. Nadal doesn't seem to be as greedy for money as the Swiss maestro.

Nishikori who is a huge sports star in his country. He gets endorsed by many big companies in Japan. If Tomic earned as much as Nishikori from endorsements, he'd never be seen again. He'd be too busy counting his millions at home.

I'm with Nadal, I don't get why you'd try to court more money when you already have more than you could ever spend. I mean heck I live a very ordinary middle class existence and even now I'm not lusting after more money. Maybe if someone started giving me millions I'd think differently? Even factoring in Fed wanting unspendable levels of wealth for his four kids as well I still don't get it

 

[Ann]

Ralph, the common man, like every truck driver or waiter he owns a multi-million dollar estate and a yacht.

 

[ghostofMecir]

To be fair, even Messi, Ronaldo and Neymar don't get paid Federer type of money in endorsements and they are extremely popular and play arguably the most popular sport in the world. They make most of their money on salary alone. Lebron makes more money than them in endorsements so that's not it. It's just the popular and successful tennis players make a lot in endorsements, Federer making a ton.

Tennis players (men and women other then Martina for reasons others have discussed) have always been easily marketable because they play solo sports that aren’t attached to particular cities. There are tons of ways to market them globally that aren’t as easy to do when you are part of a team. I also think them not wearing any helmets/protective gear helps their marketability as their faces are more easily recognizable. Soccer players have this advantage, but they’re tied to teams.

I think basketball players have also been easier to market since there are fewer of them on court and one dominant player can play both offense AND defense and affect the outcomes of games more than a soccer player or American Football player (QB can but only plays offense) or baseball player (other than a pitcher but he only plays every 5 games), and because of shoes (see below).

—basketball: 5 on court per team, 10 total, players play both ways
—hockey: 6 on ice, but game is super fast, helmets used
—baseball has 9 per team on the field vs, one batter; batters wear helmets, one person cannot dominate UNLESS HE’S THE PITCHER, but a pitcher plays only every 5 games.
—American football has 11 per team, 22 total + helmets; QB really dominant, but only plays offense and not defense
—soccer has 11 per team, 22 total

Lastly, basketball players also tap into the shoe culture more than any other sport, and this culture is HUGE in social media. You can’t really wear soccer or football cleats or skates every day, but you can wear basketball shoes.

 

[Cashman]

Why do tennis players rake more in endorsements than, say, many popular basketball and football players who are more famous (in North America anyways)?

A bunch of factors. Mostly because tennis is a global sport, based on high profile individual athletes, and is followed/played almost exclusively by the middle and upper classes of the world. That is a marketer's wet dream.

 

[NoleFam]

Tennis players (men and women other then Martina for reasons others have discussed) have always been easily marketable because they play solo sports that aren’t attached to particular cities. There are tons of ways to market them globally that aren’t as easy to do when you are part of a team. I also think them not wearing any helmets/protective gear helps their marketability as their faces are more easily recognizable. Soccer players have this advantage, but their tied to teams.

I think basketball players have also been easier to market since there are fewer of them on court and one dominant player can play both offense AND defense and affect the outcomes of games more than a soccer player or American Football player (QB can but only plays offense) or baseball player (other than a pitcher but he only plays every 5 games), and because of shoes (see below).

—basketball: 5 on court per team, 10 total, players play both ways
—hockey: 6 on ice, but game is super fast, helmets used
—baseball has 9 per team on the field vs, one batter; batters wear helmets, one person cannot dominate UNLESS HE’S THE PITCHER, but a pitcher plays only every 5 games.
—American football has 11 per team, 22 total + helmets; QB really dominant, but only plays offense and not defense
—soccer has 11 per team, 22 total

Lastly, basketball players also tap into the shoe culture more than any other sport, and this culture is HUGE in social media. You can’t really wear soccer or football cleats or skates every day, but you can wear basketball shoes.

You make a lot of good points and them being solo does make a difference. Also, good point about the shoes. To this day, I still buy Jordan sneakers so it shows how marketable a star basketball player can be since his shoes have been on the market for well over 30 years.

 

[Sentinel]

He is also the kind of person who wants more and more $$. Nadal doesn't seem to be as greedy for money as the Swiss maestro

Spoiler

 

[Dondon]

Karfashian is a billionaire selling cheap makeup
Dats incredibly hard to believe

 

[Bobby Jr]

...Nadal doesn't seem to be as greedy for money as the Swiss maestro.

If you think their respective portfolios has anything at all to do with greed instead of what it is - proven reputation and influence - then you are utterly deluded. At the level these athletes operate everyone goes into deals with the knowledge of whether it's worth it or not. If Nadal is getting half as much as Federer it's because both his agents and potential sponsors know that is the limit of what he is worth paying. Greed doesn't even come into it.

 

[octobrina10]

If you think their respective portfolios has anything at all to do with greed instead of what it is - proven reputation and influence - then you are utterly deluded. At the level these athletes operate everyone goes into deals with the knowledge of whether it's worth it or not. If Nadal is getting half as much as Federer it's because both his agents and potential sponsors know that is the limit of what he is worth paying. Greed doesn't even come into it.

Besides being sponsored, Rafa is also sponsored indirectly. Lots of companies are sponsoring his academy, his foundation, his annual charity golf tournament (Olazabal & Nadal‎ Invitational), the Rafa Nadal Tour (an annual junior tennis circuit for boys & girls under 14 years old in Spain).

 

[el sergento]

He can make so much pasta with that dough!

 

[Mainad]

Wait a minute, I thought Djokovic was unpopular and not marketable? What is he doing here, earning more in endorsements than Nadal?

Not half as shocking as Nishikori being more marketable than Nadal or Serena!!

 

[Otacon]

I think tennis fans should be proud that they have in Federer a guy who goes toe-to-toe with the world's most famous footballers despite soccer being by far the most popular and richest sport in the world.

 

[MasturB]

https://www.forbes.com/athletes/list/#tab:overall

Earned $86m from his endorsement deals. $7.4m from winnings. Number 5 on the list of highest paid athletes of last year. Messi number 1 overall.

Rafa below Kei is surprising.

Not surprising when you think about it.

Japan is a market that's highly coveted. Kei not only is attractive to the Japanese market, but to an extension the rest of Asia. Just like Jeremy Lin was to not just the Chinese market but asian market in general for the NBA.

 

[DonPepe]

Why do tennis players rake more in endorsements than, say, many popular basketball and football players who are more famous (in North America anyways)?

I asked the same thing... Playing an individual sport where the camera is on you is very marketable. Tennis is worldwide and never stops. If you're good and make it deep into tourneys consistently you're going to be rich!

 

[RF-18]

Cheaper than IMG:

"The Rafa Nadal Tennis Academy, which opened last autumn on the Spanish island of Mallorca, is charging kids 56,000 euros ($62,000) a year for tennis lessons and school.

Patrick Mouratoglou’s new academy on the French Riviera, where his protege Serena Williams and Novak Djokovic have trained, will set you back close to 40,000 euros a year, while the IMG Academy in Florida costs $78,250."

https://www.reuters.com/article/us-...t-are-tennis-academies-worth-it-idUSKBN19L03F

Wtf..

 

[Ann]

Wtf..

Read up on the IMG Academy, it's Elitism at its 'finest'. The 'academy' covers over 600 acres... it's one of those kinds of places.

 

[Lleytonstation]

Besides being sponsored, Rafa is also sponsored indirectly. Lots of companies are sponsoring his academy, his foundation, his annual charity golf tournament (Olazabal & Nadal‎ Invitational), the Rafa Nadal Tour (an annual junior tennis circuit for boys & girls under 14 years old in Spain).

I love what Rafa does with his Academy and what Fed does for education in Africa. Of course everything they do is a financial benefit, but you can have BOTH financial gains and genuine feelings about what you are doing. They both have done great things for themselves and for the game of tennis and for people outside of tennis.

Some of the greatest sports icons.