Automatix
Legend
But I cracked up when I read the part about the self -lubricating grommets and how they are modeled after snake skin. Did anybody else equate that with Dunlop essentially saying they are selling snake oil?
As funny as it sounds MoS2 is Molybdenum disulfide which is used as a solid lubricant (due to its low friction).
Still I think it would be much better if Dunlop went with the tech explanation and not try to connect this feature to snakes.