Nikolay Davydenko Signs To Prince
The fast-rising Russian star becomes head-to-toe Prince
"My success on the tour has improved significantly since I switched to O3."
Nikolay Davydenko, the Russian tennis star who won his first ATP title of the year within weeks of first playing with the revolutionary new O3 Tour racquet from Prince, has signed a long-term agreement with the brand.
After making his top 30 debut only last year, Davydenko has become one of the Tour's fastest-rising players. The 24-year-old first played with the O3 Tour at the Hamburg Masters Series in May, where he reached the semifinals. A week later, he won the St. Poelten event in Austria, then went on to make his semifinal debut at the French Open!
Davydenko continued his powerful advance in world tennis in July when he won both his singles rubbers to lead Russia to a sensational 3/2 victory over France in the Davis Cup world group quarter-finals. The following month, he celebrated a career-high ATP ranking of six.
In addition to his racquet deal with Prince, Davydenko will also wear the brand's apparel and footwear.
"Davydenko is one of the most exciting young talents in world tennis and we are delighted that he has chosen to join the Prince team," said Alistair Thorburn, Prince Sports International President.
"The interest in our new O3 technology has been so high that Nikolay wanted to try the O3 Tour in May. Since then, he and the racquet have become inseparable – and the results thereafter speak for themselves," added Thorburn.
Davydenko echoed his delight at joining Prince: "I am very excited to be part of the Prince team. As soon as I tried O3, I knew it was something special for me. The larger sweetspot gives me more power, more feel, and increased accuracy with my shots – and the racquet is so much faster through the air.
"My success on the tour has improved significantly since I switched to O3."
Davydenko becomes the second top ten player to adopt the Prince O3 Tour, joining O3 trailblazer Guillermo Coria, a winner of the International Series event in Umag; a finalist this year in the ATP Masters Series events in Monte Carlo and Rome, and this month’s International Series event in Beijing; and a quarter-finalist in the 2005 US Open.
Prince is the established industry leader in the development and manufacturing of performance racquet sports equipment that is proven at the highest level of competition and used by both professional athletes and aspiring recreational players. Prince Sports, Inc., the parent company, is based in New Jersey, USA, and the International HQ, Prince Sports Europe Ltd, is located in London. Prince Sports, which holds more patents than any other racquet company, revolutionised the game of tennis with its introductions of the "Oversize", "Longbody"®, "Triple Threat"® and "More"® racquets; it reshaped squash with its innovative "Extender"®; "Triple Threat"® and "More"® racquets; and redefined badminton with both "Y-Joint" and "More"® technologies. In 2005, the brand introduces O3, a breakthrough in tennis engineering and technology that increases the sweet spot by up to 54%, enabling players to hit their best shots, more often. Today, Prince Sports has operations on three continents and distribution in over 100 countries.
The fast-rising Russian star becomes head-to-toe Prince
"My success on the tour has improved significantly since I switched to O3."
Nikolay Davydenko, the Russian tennis star who won his first ATP title of the year within weeks of first playing with the revolutionary new O3 Tour racquet from Prince, has signed a long-term agreement with the brand.
After making his top 30 debut only last year, Davydenko has become one of the Tour's fastest-rising players. The 24-year-old first played with the O3 Tour at the Hamburg Masters Series in May, where he reached the semifinals. A week later, he won the St. Poelten event in Austria, then went on to make his semifinal debut at the French Open!
Davydenko continued his powerful advance in world tennis in July when he won both his singles rubbers to lead Russia to a sensational 3/2 victory over France in the Davis Cup world group quarter-finals. The following month, he celebrated a career-high ATP ranking of six.
In addition to his racquet deal with Prince, Davydenko will also wear the brand's apparel and footwear.
"Davydenko is one of the most exciting young talents in world tennis and we are delighted that he has chosen to join the Prince team," said Alistair Thorburn, Prince Sports International President.
"The interest in our new O3 technology has been so high that Nikolay wanted to try the O3 Tour in May. Since then, he and the racquet have become inseparable – and the results thereafter speak for themselves," added Thorburn.
Davydenko echoed his delight at joining Prince: "I am very excited to be part of the Prince team. As soon as I tried O3, I knew it was something special for me. The larger sweetspot gives me more power, more feel, and increased accuracy with my shots – and the racquet is so much faster through the air.
"My success on the tour has improved significantly since I switched to O3."
Davydenko becomes the second top ten player to adopt the Prince O3 Tour, joining O3 trailblazer Guillermo Coria, a winner of the International Series event in Umag; a finalist this year in the ATP Masters Series events in Monte Carlo and Rome, and this month’s International Series event in Beijing; and a quarter-finalist in the 2005 US Open.
Prince is the established industry leader in the development and manufacturing of performance racquet sports equipment that is proven at the highest level of competition and used by both professional athletes and aspiring recreational players. Prince Sports, Inc., the parent company, is based in New Jersey, USA, and the International HQ, Prince Sports Europe Ltd, is located in London. Prince Sports, which holds more patents than any other racquet company, revolutionised the game of tennis with its introductions of the "Oversize", "Longbody"®, "Triple Threat"® and "More"® racquets; it reshaped squash with its innovative "Extender"®; "Triple Threat"® and "More"® racquets; and redefined badminton with both "Y-Joint" and "More"® technologies. In 2005, the brand introduces O3, a breakthrough in tennis engineering and technology that increases the sweet spot by up to 54%, enabling players to hit their best shots, more often. Today, Prince Sports has operations on three continents and distribution in over 100 countries.
