Same here regarding the pronounced arch support. I have worn mine for a week in various court conditions and the cushioning is good, but the arch support is more than I need and not as adaptive as it is made out to be. Despite their likewise overdone arch support, New Balance Air Flows have noticeably better cushioning and impact absorption, despite the bowling ball demonstrations that illustrate Artilage material's supposed superiority.
I have the Kingfoam Flat 5mm version arriving today or tomorrow and will give them a shot. I may or may not try the 7mm version after that, depending on how it goes with these.
If you need, or like, ample arch support the Artilage insoles are pretty good, but not spectacular. In my experience, not better than the SofSole Athlete in any way. I actually prefer < $20 Sof Sole Athlete insoles to the $33 Artlage insoles, irrespective of price. After going round and round with various insoles it turns out that my primary shoes, KSWISS Big Shot Lite's. feel the most comfortable with the stock insoles. Good cushioning plus better fit and alignment. These are similar in material, shape and thickness to the ones in my supremely comfortable Altra Olympus running shoes.
When going with aftermarket insoles, I think I will just stick with Sof Sole products (or something similar) and up-size my shoes by a half size to create the extra space needed to accommodate a thicker insole. And, continue to buy shoes that are highly cushioned in the first place.
EDIT: Just received the flat Kingfoam Gold insoles (< $20). These are very different in look and feel than the Atrilage Custom Orthotic Insoles. The Kingfoam's are indeed flat and made from a single piece of what I assume is the Artilage material rather than the multi-layer of what looks like two different types of foam on The Atrtilage Custom insoles. When bent, they hold their shape for a few moments so there appears to be some type of memory effect, as least when bent laterally. These are unstructured, and seem to simply be slabs of Artilage foam with a thin top cover. Let's see how it goes with no added arch support.
OK, after spending ample time on the court in different shoes and under different conditions wearing KingFoam Gold Insoles here is my take on them. First, there is pretty decent cushioning and impact absorption/dispersion with these flat soles when just walking around. They are pretty minimalist at 5mm thickness running all the way from the toe to the heel. They are relatively low volume inside the shoe -- low volume enough that the 7mm thick version might be worth a try if this design floats your boat. I could see putting these inside your Etnies or DC shoes, but they absolutely do not work for me on the tennis court.
There is no arch support whatsoever nor is there any support anywhere else. The insoles did conform to my foot somewhat during wear, but not to the extent that there is support or alignment benefit.
The lack of a heel cup or buildup at the heel created two problems for me. First, heel fit became noticeably sloppy in shoes that had previously had a nice snug fit. No alternative lacing methods were effective as a workaround. Next, 5mm at the heel did not provide neartly enough cushioning in this critical spot. On days when I am on my feet and active for 6-8 hours on court, cushioning on the bottom of my feet (including my heels) is very important -- much more important than when I am training and playing. If you are a barefoot runner and want a minimalist feel, these may be just fine for you. I will stick with more conventional insoles (Super Feet for support, Sol Sole and NB for cushioning) and choose my shoe sizes accordingly.
Now, regarding the Arti-Lage Custom Orthotic Insoles I reported on previously, the center layer of foam is falling off the insoles on the sides. Not what should happen with a $33.00 product.
Neither design or manufacture quality on either of these are acceptable to me. There is really very little going into the design and manufacturing of both insoles. After spending some more time reading the packages, I also realized that the product claims and explanation of how the products work are very thin. Basic unsupported generic private label stuff typical of OEM products. Bottom line, these are actually inferior to other well established and more mainstream products in my opinion. I was very excited going into this, but have been left disappointed with both products.
For those who want to try the Footprint insoles, at Skate Warehouse (TW's sister company) you can get 20% off with the code EARLY. Even with the discount they sent them via Golden State Overnight for FREE. Exemplary service, just like TW.