Raonic New Balance Deal

[Ironwood]

Milos Raonic has left Lacoste and signed a new $40 million 5 year deal with New Balance for kit, bags and shoes. It's the first sponsorship for New Balance. Caught a clip of Milos earlier today with his first round win at the Aus open....nice shirt graphics!

 

[kimguroo]

Milos Raonic has left Lacoste and signed a new $40 million 5 year deal with New Balance for kit, bags and shoes. It's the first sponsorship for New Balance. Caught a clip of Milos earlier today with his first round win at the Aus open....nice shirt graphics!

that's a lot of money I think NB over paid him.
No wonder why the shoe (996: replacement model of 851) price went up $20 per a pair.

 

[Douggo]

Yes, but it also went all the way to 996, not merely to 852...

 

[augustobt]

Overrated deal for an overrated player...

 

[anhuynh16]

$40 mil... I can understand $250 mil for Rory, only because he has potential.. but 40 Mill. for a guy with a big serve?

 

[West Coast Ace]

That's a lot of cash before winning one major! Wonder if NB have an out clause if he doesn't win any in a few yrs or doesn't get to and stay in the top 10.

 

[rev200g]

From a marketing perspective Raonic, thanks to his enormous serve gets a lot of attention which make him a solid sponsorship candidate. He does not have to win a Slam for media/fan attention. All he has to do is continue blasting his serves and racking up the aces while maintaining a top 20 ranking to ensure good marketing exposure for New Balance.

 

[saoarvoredo]

First release of the Raonic-outfits from NB is in august 2013 according to NB customer service... They are in no hurry to cash in, apparently

 

[THESEXPISTOL]

I'm not Milos-natic but you guys should know better...
If i runned a brand i would gladly pay more to a big server because big servers tend to go further easily in competition.

Serve is the most important shot on tennis.

 

[TennisCanada1]

Still can't believe he got 40 million.. I doubt Dimitrov sees that kind of buck from Nike.

 

[movdqa]

$40 million is a lot of shoe sales.

New Balance is a running shoe company first and foremost. I buy my tennis shoes at New Balance because they carry several models in 4E but I'm pretty sure that I'm going to avoid whatever Milos is wearing - I don't need to pay an extra $20 for his sponsorship.

I've always thought of NB as being a good company for running gear that flies under the radar.

 

[cluckcluck]

Too bad the NB tennis shoes wear out faster than most other shoes on the market (almost as fast as the Pro Pulse 4's).

 

[movdqa]

I think that the wear problem is okay as the cushioning goes along with the wear.

On their running shoes, I typically replace them at 400 miles.

 

[movdqa]

I just watched the TW review video and there were a fair number of complaints about the shoe. I was a bit surprised that TW doesn't offer different widths with NB shoes as that's one of the really great things about NB: they offer a huge variety of widths, typically up to 6E. I guess that it would create inventory issues unless TW could drop-ship them. BTW, I'm using the MC548WT for tennis these days. I'm pretty sure that these are out of production but they're the old-fashioned leather shoes that are relatively heavy. New Balance has really gone to more lightweight models in tennis and running. My last couple of pairs of running shoes are a lot lighter than what I was used to.