"Deserves." NO!!!! Nobody deserves a title, a ranking, a win here or there! You win it or you don't. So tired of these threads about how this player or that actually "deserves" to have 5 more slams than he actually has, or "deserves" to have a higher ranking than he has, or didn't "deserve" to win a slam because Gulbis and Istomin weren't in the tournament. Nobody "deserves" anything!
There are clearly two senses of the word.
One conveys attribution of justice in a karmic sense. The other is an evaluation of strict cause and effect.
We understand both senses, and both have their place -
for example, when a burglar is finally caught after many sensational heists, we may say they 'deserve' the maximum sentence under the law, even though the evidence they're being prosecuted for strictly belongs to the case they were caught for.
On the other hand, say with a colleague at work who has been through a rough year personally, we may sympathize, but still say they only deserve a raise if they actually performed well on the job.