Ana Ivanovic signs lifetime contract with adidas

adidas and Ana Ivanovic extend successful partnership

Herzogenaurach/Melbourne, January 20, 2010 – adidas and 2008 Roland Garros Champion Ana Ivanovic announced today a long-term extension of their successful partnership. The 22-year-old will play in “3 Stripes” for the entirety of her career and become a brand ambassador upon retirement from competitive tennis.

“I’m very proud to wear adidas for the rest of my career. adidas has helped me immensely over the last few years by providing me with great products and unique services off the court including the adidas Player Development Program. Therefore, this long-term contract extension means a lot to me and was a logical decision,“ Ivanovic commented. “I feel thrilled to be a member of the adidas family and I am very much looking forward to working with adidas on many projects in the future.”

“Ana Ivanovic’s spirit on and off the court is consistent with what women’s tennis stands for and she is without any doubt a great ambassador for adidas. Ana has been part of our women’s training marketing activities from day one and we are delighted to continue our successful partnership in the future,” said Jocelyn Robiot, VP Global Sports Marketing.

Since 2006, Ivanovic has been an integral member of the adidas portfolio of world-class tennis players including Dinara Safina, Justine Henin, Caroline Wozniacki, Andy Murray, Fernando Verdasco and Jo-Wilfried Tsonga. adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok and TaylorMade-adidas Golf.

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mikro112 said:

Why the hell would they sign her, the major headcase on the WTA, in a lifetime contract?! :shock: Sorry, but this just confirms that WTA is all about how a girl looks and not how she can play.

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viktorkwan said:

Probably a smart move by Adidas to swoop in on her to extend the deal to a lifetime deal...assuming the cost of doing so is actually lower now that she hasn't been performing as well as she used to...but still commands a following amongst fans...

I've always wondered why Adidas didn't give her the Stella McCartney line when they pulled it from Kirilenko...

No offence to Wozniaki...but wouldn't Ivanovic be a better "model" for the Stella McCartney line?

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SempreSami said:

Woz has the better body/face combination.

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slice it said:

yep, I completely agree. As long as you have a pretty face in the WTA, your set.

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JoelDali said:

Same for Maria, Dinara, and Chrissy.

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