No Navratilova for Yonex

superstition

Hall of Fame
http://www.yonex.co.uk/Company/Page.aspx?ID=84

In 1980, Yonex commitment to innovation brought exciting changes to tennis racquet manufacturing with the introduction of the R-series. The R-1 was the world's first square or "isometric" tennis racquet and the super light R-7 was the first tennis racquet to win both the French Open and Wimbledon. Following the successful use of lightweight materials to build racquets, Yonex began to explore similar applications in golf clubs. Yonex decided to introduce the world's first all-graphite head driver, the Carbonex II. This was followed by the first graphite headed iron, aptly named the Carboniron.

In 1984, Yonex became the exclusive sponsor of the All England Badminton Championships. Prince Edward honored the tournament with his presence in 1987.

In 1989, Yonex launched the A.D.X. Widebody golf club line, the first manufacturer to feature widebody club heads. In that same year, an A.D.X. driver made the Guinness Book of World Records when it was used to hit a 412 yard drive, the longest drive ever in a PGA sanctioned event.

In 1990, Yonex signed tennis star Monica Seles, the latest of many world class players to endorse Yonex racquets.

With Yonex, Monica became the youngest woman player to achieve a World #1 Ranking and has won numerous "Grand Slam" titles.

In 1992, building on the success of the isometric design in tennis, Yonex introduced the world's first isometric widebody badminton racquet, the "Isometric 500". In August 1992, Yonex was present on two fronts as badminton entered the Olympic era. On the courts, Yonex players won every gold and silver medal awarded. In addition, Yonex was the official equipment supplier to the Olympic Games in Barcelona.

In 1994, Yonex became a listed company on the Tokyo Stock Exchange. Yonex signed a racket contract with a 14-year-old tennis prodigy, Martina Hingis.

In 1996, Yonex Teradomari Country Club was officially opened in Japan.

In 1996, Yonex introduced its first-ever metal driver, the Super A.D.X. Titanium. Followed by the introduction of the Super A.D.X. Titanium Hybrid irons, Yonex now has a complete set of irons and woods for golfers of all levels. In 1996, Monica Seles maintained her undefeated record at the Australian Open as she captured the ladies singles title using the Yonex SRQ-500 Long. Also, in 1996, the Wimbledon men's singles final was an all-Yonex event with Richard Krajicek becoming the champion, using the new Super RD-tour. Meanwhile up and coming Yonex star, 15-year-old Martina Hingis, became the youngest ever Wimbledon Champion as she won the ladies doubles title. In January 1997, Yonex complements the titanium line with the introduction of the Super A.D.X. Titanium Senior woods and irons.

In early 1997, 16-year-old Martina Hingis wins the Australian Open with the Pro RD 70-Long and moves to #1 in the world rankings, following in the footsteps of fellow Yonex player Monica Seles. At 16 years, 6 months, she became the youngest player to achieve number one world ranking status.

In January 1999, Martina Hingis won her third consecutive Australian Open title for both singles and doubles using her Yonex racquet.

At the Sydney Olympics, Yonex racket won Gold, Silver and Bronze medals. In 2000, Yonex signed Monica Seles to a "full" contract including Tennis Racket, Shoes, and Apparel. In 2000, Yonex introduced the first V-mass series of golf clubs. The V-mass 250 featured metal head wood clubs with strategic Tungsten Weight Balance. The V-mass 250 reconfirmed Yonex's commitment to long distance through superlative technology. In 2001, Lleyton Hewitt won The U.S. Open and became the youngest number one player in history at the end of the year.

Amusing how Yonex's most winning player didn't win those matches, the racquet did!
 

Ace

Semi-Pro
Well, I can see why, seeing as how any time I lose, its almost always my racquets fault.
 

PBODY99

Legend
Were they on good terms when they parted ? I recall the Max 200g with they YY stencil when Ms Graf was giving Martina fits with that forehand.
 
It's the job of the Yonex corporation to promote Yonex products.
Not the career of someone that stopped using their racquets nearly twenty years ago!
This snit plumbs new depths in childish behavior.
 

superstition

Hall of Fame
Need a diaper?
Is that what you do in your spare time?

The bottom line is your reasoning is specious. The history of Yonex is being laid out and so the fact that Navratilova stopped using Yonex a while back is irrelevant, especially given the fact that the racquet she used is mentioned, and she was the one who used it. Yonex specifically took her out and yet put Hingis and Seles in over and over.
 

superstition

Hall of Fame
Were they on good terms when they parted ? I recall the Max 200g with they YY stencil when Ms Graf was giving Martina fits with that forehand.
She was still under contract with Yonex when she used that racquet and the company came out with several models she used after it. She used Yonex until she retired fully around 1995. She used Yonex to win 8 of 9 Wimbledon titles, for instance.

The fact that Yonex doesn't mention her, and says her racquet won the titles by itself is really interesting.
 
Is that what you do in your spare time?

The bottom line is your reasoning is specious. The history of Yonex is being laid out and so the fact that Navratilova stopped using Yonex a while back is irrelevant, especially given the fact that the racquet she used is mentioned, and she was the one who used it. Yonex specifically took her out and yet put Hingis and Seles in over and over.
There is no "reasoning" involved on my part.
It's Yonex's party and they can do what they want.

Seles and Hingis used Yonex throughout their career (once they switched to the brand) unlike Navratilova who frequently, by professional standards, strayed from her sponsors (which matters a tremendous amount in the Japanese business culture) and used other racquets. If I had to guess I would say that Navratilova's lack of loyalty is the reason she is persona non grata in the eyes of Yonex. So Seles and Hingis get recognized by Yonex. Navratilova does not.

She used a Dunlop 200G when she was being dominated by Graf, as if to steal Graf's mojo, and transparently still used a Yonex logo. She also tinkered with a Wilson Profile briefly and a Prince (if I recall correctly).
 

!Tym

Hall of Fame
Per chance, anyone know why Bruguera left Yonex for Volkl? I figure it was probably because Yonex dumped Bruguera once it was clear the wheels had fallen off, but for awhile he was their marque male sponsor. Frankly, I thought it was a mistake switching to Volkl as I can hardly imagine a racket better suited for a player than the RD-7 was for Bruguera...and Rios. Yet, Rios lo and behold still uses the RD-7 under paint job after all these years despite never officially endorsing the model and apparently no longer even under sponsorship.

I'm also puzzled as to why Krajicek and Washington switched to Wilson. To me, the Yonex head shape once you get used to it is very hard to ween off of. Nothing else really feels the same, the sweet spot and aerodyanmics through the air is very peculiar on Yonex frames, or at least that has been my experience. I've never really felt entirely quite at home without a Yonex in my hand for years now for some reason.

Is Yonex particularly stingy about doling out sponsorships? That's the only thing I can think of. Wilson as we know seems to be the exact opposite. It's like they'll stop at nothing to make sure nine-tenth of the world knows that nine-tenth of the world uses Wilson. I'm supposing Yonex as more of a boutique brand by comparison sees itself as being more discriminating than that.

The thing is, I think Yonex would be much more keen on keeping their Asian players in the family like Srichiphan and Date. Did they ever try and pry Chang away from Prince? That would have been an interesting sight.
 

Douggo

Semi-Pro
http://www.yonex.com/company/history.html

1980

Signed Billie Jean King (USA) and Martina Navratilova (USA)

1981

Established Yonex Sports GmbH (Present Yonex GmbH) in West Germany.
1982

Changed Company Name from Yonex Sports Ltd. to Yonex Co., Ltd.

Advanced into Golf Business. Carbonex Wood Club was made for the first time in the world from a combination of Carbon Graphite and Persimmon.
1983

Commenced production of Strings at Tokyo Factory.

With R-22, Navratilova achieved Grand Slam Title for the first time in history.

Set up Yonex America Inc. (Present Yonex Corporation USA) in USA.
 

superstition

Hall of Fame
To make it simple the OP is implying that Yonex doesn't mention Navratilova because she is gay.
Really? All I did was notice that she was nowhere to be found, her racquet won those matches, and yet the document gushes about Hingis and Seles. It could be because she switched companies in the 2000s when she came back for doubles and Hingis/Seles did not. If that's the case, I think it's a poor business decision.

Navratilova won 8 Wimbledon singles titles, 4 slam titles in a row, and had an 86-1 year with Yonex racquets and there is no mention of that. Pretty stupid, in my book. Hingis, by contrast, is notable just for being the youngest player to do a few things.

Navratilova, when she switched from Bancroft, used Yonex for the rest of her singles career. She dabbled with the 200G, but quickly switched back to Yonex models and when she used the 200G, it was painted black So, that racquet has nothing to do with this. Plus, Hingis was recently playing with Babolat.
 
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PBODY99

Legend
Mal Washington at one point used a Rossinol, so for him it was probably a business decision. Not every player is very tied to a frame.
 

superstition

Hall of Fame
Mal Washington at one point used a Rossinol, so for him it was probably a business decision. Not every player is very tied to a frame.
Huh?

We're talking about a player who used Yonex and was its most visible exponent, for the vast majority of her career. She broke records with Yonex racquets. And yet not a mention. It's bone-headed in comparison with lines about 14-year old Hingis.
 

AndrewD

Legend
Really? All I did was notice that she was nowhere to be found, her racquet won those matches, and yet the document gushes about Hingis and Seles.

Seles and Hingis are still under contract (of a fashion) with Yonex. Navratilova is not. Seles and Hingis might still be used to sell a few racquets, Navratilova won't be.

You will also notice that the 'time-line' fails to mention Gigi Fernandez, Natalia Zvereva and Pam Shriver, all of who won numerous doubles titles with Yonex. It also fails to mention Andres Gomez who won the French Open with Yonex and I see no mention of Sergei Bruguera.
 

superstition

Hall of Fame
Seles and Hingis are still under contract (of a fashion) with Yonex. Navratilova is not. Seles and Hingis might still be used to sell a few racquets, Navratilova won't be.
Hingis definitely is good PR. Lol.

This is a weak line of reasoning in my opinion. Navratilova has the best record with Yonex racquets and that document is a long history of Yonex, not something where only who is still under contract is relevant. The point of view is not just the present at all. Seles is still under contract even though she's retired? Big whoop. Hingis is banned from the sport which justifies so many mentions in that document.
 

!Tym

Hall of Fame
Mal Washington at one point used a Rossinol, so for him it was probably a business decision. Not every player is very tied to a frame.

To be honest, the Rossignol I used for awhile I thought played remarkably similarly to a Yonex. If somebody told me it was a Yonex in fact, I would have believed it in a blind taste test. The inverted bridge gave it a very similar head shape and sweet spot distribution, i.e. more rectangular than oval looking, to Yonex.

And also regarding the RD-7, Mal really was tied to that frame. He said years after retiring when asked by a fan on an ESPN talk session, that when he found out Yonex was discontinuing the RD-7, he stocked up on as many as he could horde so he really did love the frame.

I still remember his ad for the frame, and he had this quote about how he loved that the RD-7 was designed from the ground up with the pros' direct input and feedback and not the other way around...and that it showed. I think it did show. The RD-7 was a beast in pro player's hands, but awkward and clumsy to use for most average club players...they still used it anyway though because of the awesome fireglow red paint job and "coolness" factor of the frame at the time.

Regarding him switching to Wilson at this point, I think it probably has to do with Wilson being much more a grassroots sponsor in tennis than Yonex. You'll probably NEVER see Yonex throwing out sponsorships left and right as part of package deals with the professional teaching organizations like you do Head and Wilson, for example. I remember one coach I knew who ran an inner-city youth program and guess what was in the title of the program? Yup, that's right Head. I'm guessing Washington's main tennis priority these days is his Kid's Foundation, and when it came to trying to negotiate a new contract he probably tried to find a company that would keep his program in mind if you know what I mean. With Yonex, it ain't happenin', period, why bother even asking unless MAYBE you're Pete Sampras or Andre Agassi, someone of that transcendant level, or something. With Wilson? I gotta think they've got cupcakes and napkins waiting for Mal before he even gets to the negotiating table.

Also, I'm thinking that maybe we overestimate Yonex's ties to tennis. Isn't Yonex MUCH bigger in the badminton world? It just seems that in tennis at least, Yonex doesn't seem to keen on keeping its players under sponsorship for the long haul despite having one of the more difficult to ween off racket designs.

On the seniors tour, Yonex for example has very little presence. In teaching pro's hands, same thing. I think a lot of it just has to do with Yonex being particularly discriminating and stingy about when and to who they will give out free rackets.
 

rolandg

Semi-Pro
Hingis definitely is good PR. Lol.

This is a weak line of reasoning in my opinion. Navratilova has the best record with Yonex racquets and that document is a long history of Yonex, not something where only who is still under contract is relevant. The point of view is not just the present at all. Seles is still under contract even though she's retired? Big whoop. Hingis is banned from the sport which justifies so many mentions in that document.

Maybe they would just rather use Hings and Seles to seel their racquets instead of Navratilova. They might be more marketable names in the market they are aiming for.
 

superstition

Hall of Fame
You mean it makes perfect sense but there's no scandal attached so it isn't what you want to hear. Excuse me for not realising this was one of 'those' type of threads.
You haven't read my posts, apparently. I'm talking about good business.

You want scandal? Yonex's most successful player isn't in their historical document and yet Hingis, a played banned for testing positive for cocaine, is mentioned three times.
 
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