Top 100 highest paid athletes. Roger, Rafa and Nole in the list.

Evan77

Banned
this post is really disturbing..it shows how truly screwed up the sports world is

What wrong with just getting what you're paid..what is with all this endorsements crap?

I have no problem with sportsman getting loads of money..my problem is how

when the get income from endorsements..that is sick.

listen>>

Endorsements are FAKE and SUPERFICIAL. They have no philisophical justified reason for thier existence....in a way they are an extension of that
disturbing "role model" theory that the media continue to feed us (so they can make loads of $$$, by seeling magazines etc).

again...what ever happened to just geeting an honest day's pay..from an honest days work?...not all this superficial endorsement rubbish.

classic example is tiger woods..loses endorsements after some personal issue
and this is related to his golf performances how?...yeah ..see how screwed up it is..

http://www.thedailybeast.com/newsweek/2010/03/10/they-re-not-role-models.html
oh boy, endorsement money is silly, right. do you think sponsors are throwing money at Djokovic, Fed and Nadal because they don't know what to do with their money? It's all about their interest. they are trying to promote their products ... don't you get bonuses at wherever you work? do you say no, I'll just take my salary, not bonuses, lol?
 
oh boy, endorsement money is silly, right. do you think sponsors are throwing money at Djokovic, Fed and Nadal because they don't know what to do with their money? It's all about their interest. they are trying to promote their products ... don't you get bonuses at wherever you work? do you say no, I'll just take my salary, not bonuses, lol?

LOL, bonuses are related to your work...secondly...it's the bosses choice to give you a bonus related to your work..which is the point.

here's a better analogy...a boss offers bonus to employees who give *favours*(cough). eg unrelated to work. in that case..there should be no bonus or favour

how does an ad for credit suisse probably advertising some new interest rate or whatever...related to results on a tennis court?

thirdly..I'm not telling businesses how to use their money...they are welcome to use their profits how they like..


the point is the ad itself...why is federer any more of an expert on interest rates than the other dude walking down the street?

we had a funny situation here recently...a famous star advertised for an investment company 2004-2008. well ..the investment company went belly up in 2009 with the global financial crises. thousands lost their LIFE savings...Cue angry messages on internet directed at famous star.
Just LOL...see how stupid it is...some people are dumb enough to invest in a product because some "star" is promoting it...Just too much LOL.

There are also many people dumb enough to invest in Pyramid schemes..that doesn't make Pyramid schemes right.
 

Bobby Jr

G.O.A.T.
how does an ad for credit suisse probably advertising some new interest rate or whatever...related to results on a tennis court?
Irrelevant. Service based industries usually have no icon with which to form strong associative links to so they use iconic people to paint a picture achievement, dependability, efficiency etc... which Federer definitely portrays to millions of people globally.

thirdly..I'm not telling businesses how to use their money...they are welcome to use their profits how they like..
Marketing expense is a business running cost, not a somehow misused profit. Without spending the money on marketing their profit would probably be lower... that's how marketing works - you hope to reap more business from it than it costs. Sometimes marketing value is calculated over a five year period and even then the margins might be very small. The justification is often one of maintaining a continued market presence - such a Coca Cola advertising their brand non-stop.. they don't necessarily calculate sales to their specific ads but they do them to retain a comparative status quo with competitors. Competitive markets or industries demand marketing which stands out from the rest and CS have found what they think is it in their association with Federer.

the point is the ad itself...why is federer any more of an expert on interest rates than the other dude walking down the street?
Irrelevant > see my first point.

we had a funny situation here recently...a famous star advertised for an investment company 2004-2008. well ..the investment company went belly up in 2009 with the global financial crises. thousands lost their LIFE savings...Cue angry messages on internet directed at famous star.
This has happened all over the world. It's little different to the Tiger Woods scenario where he was suddenly being outed as a philandering chump when all his sponsors came on board thinking he was an image of family values.

Just LOL...see how stupid it is...some people are dumb enough to invest in a product because some "star" is promoting it.
Marketing use like Federer and CS is is about association. They use him to give the company something people remember it by so they stand out from competitors (in the same way they sponsored the Sauber Formula One team for ages). If people are stupid enough to make investment decisions on complex financial matters because of an association with a sports-person then they're not exactly the target market of CS.
 
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Bartelby

Bionic Poster
Federer appeals to the way they think they are, rather than the reality and that's why they don't like the Tiger anymore - businessmen never have to face the real world.




Federer is considered "elegant" and "refined" so he appeals to luxury goods AND luxury services (big banks, consulting, etc) in a way that Nadal doesn't.

kind of like Tiger before he was outed as a complete sex maniac
 
Federer appeals to the way they think they are, rather than the reality and that's why they don't like the Tiger anymore - businessmen never have to face the real world.

whoa, that's a pretty loaded comment..hopefully not literally.

up until before industrial revolution the idea of "employee" as we think of it today wasn't that common. many, in fact the majority of people, eg farmers were self-employed and so were businessman...so if anything the reverse is true...unless you're making a point about personal behaviour in which case we need more info.

as for the other point..I don't take these lists seriously.

the fact sharapova is on the list and serena isn't says it all really.
No real sports fan takes these lists seriously in my country...it just seems many poeple were on here..thats why i was surprised.

I would have more respect for FED if he just earned from prizemoney and endorsements regarding tennis equipment....those other not-related tennis ads are just superficial and fed is being greedy.

sports stars already earn heaps indirectly from sponsorship..not connected to bums on seats so to speak. eg KIA sponsor Aussie Open...some of fed's money comes from Kia.
 

Big_Dangerous

Talk Tennis Guru
45 mil a yr in endorsements seems impossible

He endorses Wilson, Nike, Mercedes-Benz, Credit-Suisse, and Rolex. Am I missing any?

Yeah that's probably combined 45 million a year.

Remember, Rafa hardly endorses any other companies aside from Nike and Babolat.
 

mandy01

G.O.A.T.
He endorses Wilson, Nike, Mercedes-Benz, Credit-Suisse, and Rolex. Am I missing any?

Yeah that's probably combined 45 million a year.

Remember, Rafa hardly endorses any other companies aside from Nike and Babolat.
Lindt, Gillette and Jura as mentioned previously.
 

TennisLovaLova

Hall of Fame
What's "not fair" about it? These guys chose the profession that at its top is highly rewarding and made sure they made it to the top and then went on to earn the high rewards for it by both, being great and what they do AND providing entertainment while doing it. If their success is an eyesore, you have the choice not to watch them. You have the choice not to buy the products they endorse. But if you do watch them for your entertainment and buy their products then I don't see why you should begrudge them their money. Besides, I highly doubt these guys make even half as much money as the head honchos of these brands do.


agree with you. plus, the thing is that top tennis players started working their asses off when they were like 5 yo. it took them like 15 years to get to the top ... how many guys are playing pro tennis? how many do really make it? very few. Novak's family risked everything they had but it paid off at the end.

It is capitalism 1,2,3. if you are really good at whatever you are doing you'll make it, if not ... too bad, too sad ... Not everyone was born to be Djoko, Rog or Nadal (myself included). My point is, they EARNED it. fair and square.

Precisely. And there's nothing wrong about it. Living in a country that has a reputation for beggars I can tell you how much charity irks me. And it's not even as simple as one man asking for alms once a while because by some turn of fate, he's met with horrible times. It's a full-fledged business, a racket of sorts and it's disgusting. A bunch of goons using the poor to make money.
I say, if you've earned it, there is nothing wrong with enjoying it.

A guy one that list gives up having a life, education, sometimes a family for 20 years to travel the country or the world constantly on a right schedule, be under constant public scrutiny, having to constantly be at their highest level of fitness, just to have a chance at being the best of their profession.


I wouldn't want to do it. Let them keep that money.


OK

First, I'd like to say that I totally agree with you when you say those guys made huge sacrifices and employed their best efforts to reach the level of excellence they're at now. And also, I really enjoy watching them and I truly enjoy wearing the products they promote or even buying tickets to watch them perform.

Those guys influence people’s lives in a good way. They deserve that money you say, because it's the benefit of their impact.
"The more impact you have, the more priceless you become."
Those are basically the pros.

But I still think that it's way too much money if we think of it only as a sport.
As business entertainment, of course they deserve that money because they're rare and that's the way it works.

The amounts we're talking about are just surreal in a world like ours where a 3rd of the world population is poor and doesnt manage to access to clean water on a regular basis.
In my country, 30 M$ is the annual budget for all the teachers in public education for exemple. Those teachers have mortgages, families to support, etc.
Rodriguez makes 30 M$ in a year hitting a ball with a bat.
Well not all year long just a few months during baseball season actually.

Capitalism rules the world, and we have a minority sharing and having fun with the majority of the earnings. Even in sport.
Is that fair?

Also, I think we live in a system that values life differently depending on what you do to make a living.
Why someone who spends 18hours/day in a hospital saving lives cant buy Ferraris and Rolex sportwatches?
You're gonna say there are a lot of doctors, maybe more than we might need and that they're not rare, so that explains their salaries.
Does an MD have an impact on other people's lives? YES
Is it the same impact as sportsmen?
NO, it's an impact of a totally different nature
which I think is superior and should be rewarded equally. I'm not saying all doctors should be billionaires, but most of them around the world are strugguling while really making things happen for others around them.

So to sump up, the capitalist entertainment business (not a sport anymore when Shangai's first tax contributor is a sport bet company) built a generation of billionaires to reward them for being unique.
I dont agree with that and still think it's unfair to the rest of the population.
 

BreakPoint

Bionic Poster
I must admit I'm quite surprised that Nadal is still so significantly behind Fed after all these years.
It's because Federer has a larger fan base than Nadal does, so companies are willing to pay more money to reach that larger fan base (i.e., potential customers). It's just like companies pay more to advertise during the Super Bowl or other highly rated TV shows because they can reach more viewers (i.e., potential customers).
 

mandy01

G.O.A.T.
The amounts we're talking about are just surreal in a world like ours where a 3rd of the world population is poor and doesnt manage to access to clean water on a regular basis.

It's not at all surreal. Infact these athletes don't make half as much as the big wigs of the companies they endorse do. If the population is poor it is because it is either composed of people who don't want to work, who're apathetic no matter what you try to tell them(and I've had first hand experience with this), or because of a systemic failure of their respective governments and high-level bureaucratic corruption, red-tapism and favouritism. The athletes have nothing to do with this.

In my country, 30 M$ is the annual budget for all the teachers in public education for exemple. Those teachers have mortgages, families to support, etc.
If that's your budget then you need to find out how much unused money goes right into the pockets of your politicians. Not easy to do. But the athletes have nothing to do with it.

Rodriguez makes 30 M$ in a year hitting a ball with a bat.
Well not all year long just a few months during baseball season actually.
He makes the money because that is his worth. He has made himself competent enough to earn that worth (assuming there is no foul play).

Capitalism rules the world, and we have a minority sharing and having fun with the majority of the earnings. Even in sport.
Is that fair?
Yes, it is fair. They have earned that share. If the majority wants to catch up they need to work more, work overtime, take less holidays, not expect "weekends off" and need to closely look at the quality of their work.

Also, I think we live in a system that values life differently depending on what you do to make a living.
I don't think so. In my country for example, university professors make a great deal for working less. Their real work is hardly of five hours and so many times, the quality of that work too is shoddy. What they earn actually is much more than they work and deserve.

Why someone who spends 18hours/day in a hospital saving lives cant buy Ferraris and Rolex sportwatches?
Are you kidding me? Doctors make a lot of money. Even your run-of-the-mill practioners. It's a nice, full-blown business, medicine. I'm sure they have enough tangible and intangible wealth accumulated. It's like politicians of some countries: they won't show it off. In my country for example, all politicians dress like "respectable common man" and travel in simple old-fashioned cars when in reality, they hold a nice chunk of the nation's wealth. It's called 'image-building.'


You're gonna say there are a lot of doctors, maybe more than we might need and that they're not rare, so that explains their salaries.
yes, that too.

Is it the same impact as sportsmen?
NO, it's an impact of a totally different nature
which I think is superior and should be rewarded equally
A sportsman doesn't impact lives at all imo. He plays his sport, believes in being excellent at it and you go to watch him so you can get entertained. It is totally upto you NOT to pay for those tickets or the products he's been endorsing or watch that person on TV and boost the ratings.

I'm not saying all doctors should be billionaires, but most of them around the world are strugguling while really making things happen for others around them.
That depends on which doctors you're talking about. In government hospitals, yes, pay might be a problem but that is again a systemic failure and you can't hold the athletes' value ransom for it.
 
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mandy01

G.O.A.T.
Well well well...
Just one more question: dont you find those figures obscene?

No, I don't. As I said, that's their worth. They're raking in the big $$$$$$$ for the companies they endorse as well as the tournaments they play so they deserve a share too.
 

TennisLovaLova

Hall of Fame
No, I don't. As I said, that's their worth. They're raking in the big $$$$$$$ for the companies they endorse as well as the tournaments they play so they deserve a share too.

Maybe it's because I dont make that much that I find those figures obscene. Relativity I guess...
 

mandy01

G.O.A.T.
Maybe it's because I dont make that much that I find those figures obscene. Relativity I guess...

I don't make that much either. But then I know I also did not put in the same quality and quantity of work and I have some ways to go before catching up.
 

ViscaB

Hall of Fame
I must admit I'm quite surprised that Nadal is still so significantly behind Fed after all these years.

Tony G. has certainly done a great job.

Federer appeals to older fans who obviously have more money. His rolex advertisements are just an example of that.
 

ViscaB

Hall of Fame
Dude ...70-80% world population doesn't even know what is NFL??

it is American sport not world sport.

I agree with that. The only athletes in American sports that have worldwide appeal are basketball players. Everybody knows Kobe and Lebron. Most Europeans and Asians would find it hard to name an American football team already.

Football is much bigger than any other sport. This is expressed in the huge viewing figures for the big international football tournaments.
 

BevelDevil

Hall of Fame
Nadal doesn't have the same "high-end" image that Fed does. And I don't think he ever will.

He grunts, picks his butt, strains himself, doesn't speak good English, is too muscular, is vaguely non-White, and is from a country mainly known for colonialism, high unemployment and bull fighting.

Oh, and he has a 2hbh.
 

ViscaB

Hall of Fame
Nadal doesn't have the same "high-end" image that Fed does. And I don't think he ever will.

He grunts, picks his butt, strains himself, doesn't speak good English, is too muscular, is vaguely non-White, and is from a country mainly known for colonialism, high unemployment and bull fighting.

Oh, and he has a 2hbh.

You are ignorant and vaguely racist... Sad to see in the 21st century.

Spain is mainly known for its great artists I would say. Velazquez, Goya, Picasso, Dali, Gaudi etc. But then again you are not cultured enough to understand that.
 
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The Bawss

Banned
He endorses Wilson, Nike, Mercedes-Benz, Credit-Suisse, and Rolex. Am I missing any?

Yeah that's probably combined 45 million a year.

Remember, Rafa hardly endorses any other companies aside from Nike and Babolat.

Jura, Gillette, Lindt, NetJets (I think)....the man is raking in the money. 45 Mill is probably towards the lower estimate of what he really makes. Tournament prize money is a joke compared to this.
 

TopFH

Hall of Fame
Nadal doesn't have the same "high-end" image that Fed does. And I don't think he ever will.

He grunts, picks his butt, strains himself, doesn't speak good English, is too muscular, is vaguely non-White, and is from a country mainly known for colonialism, high unemployment and bull fighting.

Oh, and he has a 2hbh.

Funny that the 4 highest-earning athletes are not "vaguely white". Are you American? If you are, then you surely don't approve of your president.
 

TopFH

Hall of Fame
Football is much bigger than any other sport. This is expressed in the huge viewing figures for the big international football tournaments.

It is American ego getting in the way. I really like NFL, but football is really the biggest sport in the world.
 

GodNovak

Banned
Funny that the 4 highest-earning athletes are not "vaguely white". Are you American? If you are, then you surely don't approve of your president.

Indeed. There are three blacks, 1 asian and 1 white in the top 5, with all the non-white earning more than the only white.

It just takes time for Nadal and Djokovic to surpass Federer, I think.
 
Irrelevant. Service based industries usually have no icon with which to form strong associative links to so they use iconic people to paint a picture achievement, dependability, efficiency etc... which Federer definitely portrays to millions of people globally.

sounds like you have a marketing major?

CS could do piles of ideas for their ads..why not interview one of their most loyal customers? your comment Federer definitely portrays is the problem here.....we have no idea about his REAL qualities off court.all this stuff is IMAGE not REAL...for all we know Mirka thinks he's unreliable because he can't look after the two girls without her help.
secondly.....it's vague and unclear..and most damningly not even related to tennis one bit....it's all imaginary...that's ok..but relating imaginary ideal to people's character is vague at the best of times..and as we all saw with the Woods case..hypocritical at the worst.

If you can't understand what I'm saying imagine this> it comes out in the media tomorrow that fed is just like tiger..infidel etc..
..now some swiss customers are changing banks because of the association FED with CS. So now does CS ask for all that money back from roger?..and even maybe ask for more because he caused harm to company image?

endorsements unrelated to the profession and based on some kind of "image"
request only POSITIVE Traits....but that is unrealistic.

This has happened all over the world. It's little different to the Tiger Woods scenario where he was suddenly being outed as a philandering chump when all his sponsors came on board thinking he was an image of family values.

and so you suddenly stop on the Woods case..please continue.


Marketing use like Federer and CS is is about association. They use him to give the company something people remember it by so they stand out from competitors (in the same way they sponsored the Sauber Formula One team for ages). If people are stupid enough to make investment decisions on complex financial matters because of an association with a sports-person then they're not exactly the target market of CS.

yes...but the original association must be positive AND ONLY POSITIVE, and again..when we start talking about human beings..this is unrealistic.

to err is to be human.

you're starting to confuse personal endorsements, (note the emphasis on personal) with sponsorship. I have no issue with sponsorship..all good.

for example...most justification for marketing..and all good too...is to do with exposure. eg Ads during Superbowl. Exposure is positive in the default/neutral position....it's why we all write "0" not "-0".
from that point companys try to build a positive image during their ad. I have no problem with that either...just don't relate it to some imaginary personal characteristic.

here's another point...during most business transactions the product doesn't change.....EG..I buy a toothbrush..it stays a toothbrush.

during december 2009, woods service to his companies suddenly changed.

good talking to you Bobby Jr..i rspect you a lot from the pro section...so don't take it all too seriously....and your input before is all welcomed.
 

feetofclay

Semi-Pro
Nadal doesn't have the same "high-end" image that Fed does. And I don't think he ever will.

He grunts, picks his butt, strains himself, doesn't speak good English, is too muscular, is vaguely non-White, and is from a country mainly known for colonialism, high unemployment and bull fighting.

Is anyone who has a tan considered vaguely non-white by you. Rafa is Caucasian, not that, that is vaguely significant in this discussion. As for not having the same 'high end image', here is a little section from the article in Forbes,

"Nadal has lucrative deals with Nike, Bacardi, Babolat and Kia Motors. Other partners include Banesto, Mapfre, Quely and Richard Mille."

"Nadal is the complete package for companies. He is obviously talented and well-accomplished. The Spaniard has an international appeal. After receiving his winner’s trophy, he addressed the French Open crowd in French, Spanish, Catalan and English. He is handsome without a hint of scandal in his personal life. He has the social media chops with nearly 11 million Facebook fans and 2.3 million Twitter followers."
 

nereis

Semi-Pro
Anyone with a knowledge of the banking industry would know that Roger Federer is the best person in the world to endorse Credit Suisse.

Of all the bulge brackets in the world it has the vaunted Swiss heritage and over a hundred years of wealth management services for high net worth individuals.

This means that Federer choosing to bank with Credit Suisse (and he does) is not only a superficial marketing move on their part, but also an endorsement by a loyal customer who happens to be one of the wealthiest professional athletes in the world.

I.e, the greatest tennis player of all time chooses CS over Goldman Sachs and UBS wealth management. That is one of the biggest ringing endorsements you can find that can reach the widest possible range of high net worth individuals given his exposure.
 
sharapova is a tennis player.

she should make the majority of her income from playing tennis, not doing ads, and particularly not doing ads completely unrelated to tennis.

when you see that something like 80+% of her income comes from doing ads and a lot of that 50%? comes from unrelated to tennis...

don't you all think that's a little ..um...screwed up?

personal endorsements are based on what stars are "percieved" to be..whether thats actually true or not we don't know. so many intangibles.
 
sharapova is a tennis player.

she should make the majority of her income from playing tennis, not doing ads, and particularly not doing ads completely unrelated to tennis.

when you see that something like 80+% of her income comes from doing ads and a lot of that 50%? comes from unrelated to tennis...

don't you all think that's a little ..um...screwed up?

personal endorsements are based on what stars are "percieved" to be..whether thats actually true or not we don't know. so many intangibles.

Sharapova is at least as much of a model as she is an athlete in terms of her marketable value


just like any other tall hot blonde babe she looks good in designer clothes
 

Flash O'Groove

Hall of Fame
Indeed. There are three blacks, 1 asian and 1 white in the top 5, with all the non-white earning more than the only white.

The two first guy have only 6 million form endorsment.

James has a very impresive endorsment. I don't know what his image is but in any case he is one of the biggest star of sole US sport which has success overseas. Companies can thus reach A LOT of people, not only form the USA (the biggest market), but also from Europa, and probably Asia and South-America.

Federer and Woods have the same kind of image. Both of them had great success in two sport popular in the higherclass, and both of them have a way of behaving and speaking which is spread in the higherclass (which is not the case of Nadal with is buttpicking for exemple).

It just takes time for Nadal and Djokovic to surpass Federer, I think.

They will have to change their images for that. Both have tons of fan, but the sheer number of people that a company can reach through ad is not the sole factor. They have to be rich too, possible consummers. In this regard, Djokovic is disadvantaged because he comes from a relatively poor country and he still have an image of young funny man, which is not what the banks and Assurance companies which endorse Fed want. Beside, I assume he isn't even popular in the neighboor countries because of the yougoslavian wars.
Nadal hasn't the country problem (spain is rich enough, and he can reach south-america too), but him too is, as mentionned someone else, still a young men with an image of butt-picking warrior who can suffer for hours to finally win. That is great fot any sportcompany or fat a truck company, but not for some luxury goods company.
 
Makes me wonder what the payday will be when pac fights mayweather, one day they will be sure to fight both partys want it, only reason its not happened yet is negosiations broke down and mayweathers ego\demands. Boxing needs to get its house in order and pay less to these demanding premadonnas or we will see more dodgy decisions in the long run.
 

ViscaB

Hall of Fame
Makes me wonder what the payday will be when pac fights mayweather, one day they will be sure to fight both partys want it, only reason its not happened yet is negosiations broke down and mayweathers ego\demands. Boxing needs to get its house in order and pay less to these demanding premadonnas or we will see more dodgy decisions in the long run.

I don't think it will happen anymore. Pacquiao has too much to lose. He's well past his best.
 

ViscaB

Hall of Fame
Federer and Woods have the same kind of image. Both of them had great success in two sport popular in the higherclass, and both of them have a way of behaving and speaking which is spread in the higherclass (which is not the case of Nadal with is buttpicking for exemple).

Woods and high class behavior:). Or perhaps you consider cheating on your wife with dozens of hookers something high class people do:shock:.
 

Flash O'Groove

Hall of Fame
Woods and high class behavior:). Or perhaps you consider cheating on your wife with dozens of hookers something high class people do:shock:.

That's why he has trouble now, but it seems to me that before that his affair came to public eyes, he did had this image no?

And by the way, I do believe that is behavior is not a rarety among highclass people (actually any class people)!
 
I don't think it will happen anymore. Pacquiao has too much to lose. He's well past his best.

If you think about it in terms of who has more to lose it could infact be mayweather, he is favored to win . First his unbeaten tag, as well as all the discusions after the fight of his retirement and his legacy taking a battering. Pacman wants the fight tomorrow if he could but the ball is in mayweathers camps court, they are doing ok without this fight as we can see. Why take any risks when your laughing all the way to the bank?
 

big_bill

Rookie
1. It takes time for him to start getting more endorsements (he is quite late to "the party" relative to the other two);
2. He is from Serbia, and that affects his potential earning. If he were from the US, the UK, Switzerland, Spain or any other rich country, he would be worth a lot more.

Most definitely. If Djokovic was an American his endorsement deals would blow Federer and Nadal out of the water. Even more so if his name was something like "Noah Davidson" instead of Novak Djokovic (Americans don't like those hostile sounding slavic names :lol:).
 
It will come for Djokovic, but he himself hasn't embraced American brands. He left Wilson for head, and his apparel is Japanese now. Uniqlo is banking on his international popularity, and if Uniqlo becomes popular we will start to see Novak in a multi-story billboard in Times Square
 

Evan77

Banned
where this thread is going is beyond me. first of all, Nadal is white. No, he is not blond with blue eyes like Edberg or Borg but he is European. now, I can not stand so many things about butt picker ... his English is absolutely horrible, he is not intelligent, than his antics, time wasting, blah, blah ... I'm not even gonna go there.

I do agree that if Djoko was American, he'd be making 5 times more that what he is making right now. It's not like I feel bad for him, because he is a multimillionaire already. However, the more he wins, the more money will come his way. as simple as that. At least, unlike Nudall, he has a great sense of humor, he is very intelligent, speaks 4/5 languages etc.
 

Bobby Jr

G.O.A.T.
Most definitely. If Djokovic was an American his endorsement deals would blow Federer and Nadal out of the water. Even more so if his name was something like "Noah Davidson"
No way. As someone said above - he's too quirky... known for being a funny man. That alone means you're not right for many brands - luxury or trust-based brands (financial services, insurance, banks, jewellery). On the flip side however some other brands like quirky/kooky and Djokovic has plenty of that for sure.

Djokovic waited too long into his career before he performed to a level which attracted attention at the highest levels to ever match Federer in equivalent terms (by that I mean - if they were prime at the same time - in the future after Federer has retired endorsements will naturally creep up with inflation etc).
 
the Federer "brand" seems indelible also.. like Arnold Palmer or something (I guess we'll have to see) but people aren't going to forget who he is when he leaves the game.
 
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