Highest Paid Tennis Player 2018

[TMF]

Highest-Paid Tennis Players 2018: Roger Federer Aces The Competition With $77 Million


Federer is the highest-paid tennis player for the 13th straight year (Andre Agassi was the last player to out-earn Fed). The Swiss tennis ace banked $77.2 million between June 2017 and June 2018 by Forbes’ count, with $65 million of the tally from endorsements and appearance fees. His off-court earnings from marketers are higher than any other athlete's.

1. Roger Federer - $77.2 million

• Prize money: $12.2 million
• Endorsements: $65 million

2. Rafael Nadal - $41.4 million

• Prize money: $14.4 million
• Endorsements: $27 million

3. Kei Nishikori - $34.6 million

• Prize money: $1.6 million
• Endorsements: $33 million

4. Novak Djokovic - $23.5 million

• Prize money: $1.5 million
• Endorsements: $22 million

5. Serena Williams - $18.1 million

• Prize money: $62,000
• Endorsements: $18 million

6. Caroline Wozniacki - $13 million

• Prize money: $7 million
• Endorsements: $6 million

7. Grigor Dmitrov - $12.7 million

• Prize money: $6.7 million
• Endorsements: $6 million

8. Andy Murray - $11.5 million

• Prize money: $1 million
• Endorsements: $10.5 million

9. Sloane Stephens - $11.2 million

• Prize money: $5.7 million
• Endorsements: $5.5 million

10. Garbine Muguruza - $11 million

• Prize money: $5.5 million
• Endorsements: $5.5 million

 

[weakera]

All of that money can't save Roger's slam record which will fall.

 

[Im(moral) Winner]

Kei earns more popularity money than RAFA

 

[zep]

Kei earns more popularity money than RAFA

If he was Chinese he would have earned more than Federer.

 

[clout]

LOL at Nishikori earning more money than Nadal and Djokovic. I guess ppl really aren't kidding when they say the markets in Asia are hugeee

 

[metsman]

good lord imagine if there was an ATG level asian player.

 

[Deleted member 756486]

Being Asian and a tennis player is a winning combination it seems.

Imagine if Japan had their own Federer or Nadal. Jeezus.

 

[metsman]

But damn imagine how many draws Don Fedr can buy with that change, wtf happened at USO?

 

[Deleted member 77403]

What happened to Sharapova?

Did all her endorsements dry up that badly?

 

[Deleted member 756486]

What happened to Sharapova?

Did all her endorsements dry up that badly?

Endorsing a proven cheater probably isn’t a good idea..

 

[Deleted member 77403]

Endorsing a proven cheater probably isn’t a good idea..

The fall from grace is real

 

[TMF]

Kei earns more popularity money than RAFA

He's more marketable than Nadal despite being a lesser player. It's about smart decision, creating relationship with brands, quality personality, engaging, etc..

 

[Tennis_Hands]

So, if the earnings from endorsements remain roughly the same, Federer would be knocking on the $100 mil mark per year from endorsements alone.

And people question whether Federer should keep playing.

 

[onehandbh]

I'm surprised Nishikori makes more from endorsements than Nadal and Djokovic.

I thought Nadal and Djokovic were really popular?

 

[Backspin1183]

I'm surprised Nishikori makes more from endorsements than Nadal and Djokovic.

I thought Nadal and Djokovic were really popular?

They are. Japan just so much richer than Spain or Serbia and Nishikori is the best tennis player they have ever had. He'd probably make as much as Fed if he were from China.

 

[MugOpponent]

Like others, the Nishikori endorsement money stands out. Imagine if he won anything significant.

 

[onehandbh]

They are. Japan just so much richer than Spain or Serbia and Nishikori is the best tennis player they have ever had. He'd probably make as much as Fed if he were from China.

I know he is popular in Japan, but I would think that given how many grand slams Djokovic has won, his overall worldwide popularity would bring him more endorsements than Nishikori.

 

[Aussie Darcy]

That difference between prize money and endorsements for Serena. #GOAT

 

[Phoenix1983]

He's more marketable than Nadal despite being a lesser player. It's about smart decision, creating relationship with brands, quality personality, engaging, etc..

It’s about being Asian.

 

[Deon Sanders]

Wow worth almost 2x as much as a person than Ned

Very telling

 

[WhiskeyEE]

They are. Japan just so much richer than Spain or Serbia and Nishikori is the best tennis player they have ever had. He'd probably make as much as Fed if he were from China.

I doubt it. China doesn't have a free market.

Kei's endorsements are from Japanese brand names like Uniqlo.

Wealthy Chinese own factories that manufacture products with some foreign label on it.

 

[cluckcluck]

That difference between prize money and endorsements for Serena. #GOAT

At least now there can't be any complaints about SW being paid less than the blonde girl.

 

[Aussie Darcy]

At least now there can't be any complaints about SW being paid less than the blonde girl.

'The blonde girl' is going to be my new nickname for Sharapova. Thank you, that's brilliant.

 

[Mr.Lob]

Sharapovas's net worth is over $290 million. Enough to keep her out of soup kitchens for a few more years.

 

[AlexanderTheGreat08]

He's more marketable than Nadal despite being a lesser player. It's about smart decision, creating relationship with brands, quality personality, engaging, etc..

It’s cause he’s Asian

 

[Deon Sanders]

'The blonde girl' is going to be my new nickname for Sharapova. Thank you, that's brilliant.

I prefer Maria Tha Cheata

Really gets to the core of who she is

 

[Bukowski]

I doubt it. China doesn't have a free market.

Kei's endorsements are from Japanese brand names like Uniqlo.

Wealthy Chinese own factories that manufacture products with some foreign label on it.

Evert economy in the world has regulations in place to protect consumers and prevent monopolies. China exhibits all the elements of a free-market economy, with a healthy display of consumerism and a liberal sprinkling of capitalist greed and exuberance.

 

[WhiskeyEE]

Evert economy in the world has regulations in place to protect consumers and prevent monopolies. China exhibits all the elements of a free-market economy, with a healthy display of consumerism and a liberal sprinkling of capitalist greed and exuberance.

Ummmm... no. Every industry in China is dominated by state owned enterprises. Competition from publicly owned enterprises is a no no in the free market. Let alone complete dominance of the nation's economy by them.

There is no true free market, but we use the term loosely and China is pretty damn far from a free market.

Google: "China Free Market" top result

The socialist market economy (SME) is the economic system and model of economic development employed in the People's Republic of China. The system is based on the predominance of public ownership and state-owned enterprises within a market economy.

Google: "Japan Free Market" top result

Japan's industrialized, free market economy is the third-largest in the world, surpassed by China in the year 2010.

I looked up Yao Ming's former endorsements and his largest Chinese sponsor was Yanjing Beer, a majority state owned beer company.

 

[Shells15]

Wonder how much Federer will earn this year with his new Uniqlo deal.

 

[Bender]

Swiss banks and fedr are colluding to steal as much munny as possible before the next postprime oldage crisis finally hits

 

[OldschoolKIaus]

"Toni, can I buy this draw for money, no?"

 

[Mainad]

Sharapovas's net worth is over $290 million. Enough to keep her out of soup kitchens for a few more years.

Doubt anybody on that list will ever be needing any free soup.

 

[octobrina10]

"Toni, can I buy this draw for money, no?"

Fed can.

 

[NoleFam]

Kei has been earning more in endorsements than Nadal and Djokovic for the last 2 years. Before that, they were banking over $30 million and making more than him. I'm surprised to see Nadal making less than a couple of years ago considering the last year he's had.

 

[hoodjem]

So, if the earnings from endorsements remain roughly the same, Federer would be knocking on the $100 mil mark per year from endorsements alone.

And people question whether Federer should keep playing.

Yup. It’s all about da money.

Records, schmecords.!

 

[octobrina10]

Kei has been earning more in endorsements than Nadal and Djokovic for the last 2 years. Before that, they were banking over $30 million and making more than him. I'm surprised to see Nadal making less than a couple of years ago considering the last year he's had.

Rafa's academy has also been sponsored (by a lot of sponsors) for the last couple of years.