Is Nike tennis fading away?
- Thread starter martini1
- Start date
Say Chi Sin Lo
G.O.A.T.
We all know logic doesn't apply in these forums.
martini1
Hall of Fame
Sorry, Li Ning is not there yet. Their overall price - quality ratio is not any better (and slightly less quality overall last time I checked).
I am talking about marketing and stars endorsement here. Nike is still in No.1 position overall but they can't rely on luck to pick the next big star, or end up having to pay big bucks to lure one over.
I am talking about marketing and stars endorsement here. Nike is still in No.1 position overall but they can't rely on luck to pick the next big star, or end up having to pay big bucks to lure one over.
BreakPoint
Bionic Poster
Wait, weren't BOTH finalists wearing Nike - Azarenka and Li Na?
martini1
Hall of Fame
Men's line.
rafafan20
Professional
3 out of 4 in the womens semi wearing Nike, and would have probably been 4 if Serena hadn't twisted her ankle. How many were wearing li-ning?
BreakPoint
Bionic Poster
But your question is: "Is Nike tennis fading away?". That's the title of this thread, right? So the answer is NO. Even if no male pros wear Nike, we will STILL have Nike Tennis.
Gonzalito17
Banned
Nike's losing major ground. Fed and Nadal are not going to be in many more major finals which is the most exposure for the brands. Also, Nike's investments in the next wave - Dimitrov, Harrison and Tomic has so far not paid off, or even come close.
Expect Nike to make a big push for Djokovic.
Expect Nike to make a big push for Djokovic.
Babolast
Legend
Djokovic just signed with Uniqlo not even a year ago.
martini1
Hall of Fame
The Jordan brand is a one in a million golden egg. The RF line can't even come close so far.
And Nike b-ball is the most powerful marketing machine in the world. Nike tennis is slightly different. And no "the next super star" in sight coming up in the next 3-4 yrs. Most of the players got slam final potential are non-Nike players. Again, men's side.
martini1
Hall of Fame
Yes, I see your logic, bp. But I also talked about Nike FADING away, meaning being dropped to 2nd or 3rd place, losing the driver's seat.
As for women's line, it is a complete different market mentality. A few rich club players would buy their fashion centric dresses, but yet I do not see the majority buying the star featured dresses at all. They wear shorts or tight yoga outfit. And contrary to men, they do not wear tennis shirts as daily wear from my experience. Just like very few women would wear sports jersey to go out.
In many places women's nike/adidas would go on sale year round while some men's shoes are fixed priced until they are truly close to end of the season.
Gonzalito17
Banned
speaking of Air Jordan, was Kuznetsova sporting Air Jordan blue tennis outfit last week in Melbourne? It sure looked like the Air Jordan logo on her attire.
axel89
Banned
i think it was Qiodan or something Jordan sued it http://online.wsj.com/article/SB10001424052970204778604577240991687647450.html
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