I don't know about serbian media, but claiming western media is better (in any way) than any other media is so naive. It's all propaganda machines that sole purpose is to drive agenda.
Western media houses have bought small and cheap media houses from non-western countries, anyway. So whatever they try to present goes first through the western HQ.
For instance the biggest one in Serbia
Ownership Structure
Blic is owned by Ringier Axel Spinger ltd, the Serbian subsidiary of Ringier Axel Springer Media AG from Switzerland, in which the latter has a 100% ownership stake.
Group / Individual Owner
Ringier AG
Ringier AG is a privately owned multinational media company established in Switzerland in 1833. In addition to over 120 printed publications worldwide, Ringier owns significant shares in a number of TV and radio stations and produces a range of TV programs. It is also very active in the online media world, with more than 200 internet or mobile portals that it manages. With its headquarters in Zurich, Ringier employs over 7,000 employees worldwide.
50%
Axel Springer SE
Publishing house Axel Springer was established in 1946 by Axel Springer and has its headquarters in Berlin, employing more than 11,000 people. Since its creation in 1946, it has become one of the largest newspaper and magazine publishers in Germany and a major European media company. Its portfolio of printed outlets includes famous publications such as Das Bild and Die Welt. Its international business interests and digital media account for a major part of its revenues.
That is why Fedr is always presented well in the local press.