Perhaps the next "thing" will be Technifibre racquets or Luxilon racquets, wait and see.
And concerning, the comments from Nobadmojo, and the luck of Babolat... Hahahahaha.
Ed, it is perfectly your right to dislike products that do not suit to your game, I personaly don't like the Pure Drive either, but when you say that Babolat had just luck with the Pure Drive you are so wrong! :shock:
What made the Pure Drive a success story :
0/ A capitalisation on the well established reputation on the tennis market for babolat due to their production of high quality nat. gut strings since several decades, with a clear visibilty on the ATP Tour and WTA Tour due to the 2 distinctives stripes marked on the string of the sponsored players.
1/ the Racquet with the coolest cosmetics on the market when it was introduced, (coolest from the point of view of the young generation players that are mainly targeted by the PD) + the 2 easily distinguishable white stripes on the frame letting the players being proud to send the following message : " Hey you see? I play with a babolat, you know, the new big thing used by the Pro players, and I have it before you, yeaaah!"
2/ Designed to suit the modern Power serve/power topspin forehands game played by the young generation targeted by the PD as I lready said
4/ Designed to be more forgiving than a pure player racquet, but still usable with success by advanced players (let's agree that Roddick, Moya, and clijsters ARE advanced players), so the target audience is very wide, it stretches from the beginners to the advanced players, male and females.
3/ Introduction of a marketing gimmick "WOOFER", even if you don't believe in that kind of gimmicks Ed (I don't believe in it either), it really have an effect on the basic players minds
4/ Sponsoring of Top players, and if babolat has so much top players like Moya, Clijsters, Roddick, it is not by luck, it is because they offered massive sponsorships to young players, and when you bet on 10000 young top players from different countries you have more chances to see one or several reaching the top of the game, than if you only bet on 10 young players, it is a basic statistical fact. And I will add that if Babolat has players like Moya, Clijster, and Roddick, it is more a proof of discerning ability than a proof of luck.
5/ As I already said the main target of the PD is the young generation, and it is the best choice that Babolat could made, when a player is young, his mind is more openned to what is new, he gives credit to nice cosmetics (and PD's cosmetics are/was very attractive for the young players), and he is not yet too much addicted to a traditionl brand like Wilson or Head, so it is easier to make him switch to Babolat than it would be with a 45 old player who plays head, Wilson or Prince since 25 years.
Actually Babolat's marketing strategy is a model, that should be replicated by any other company who would try to penetrate the tennis market.
Ed, with my detailed marketing strategy from Babolat, perhaps that you might admit that for once, your comment about their supposed luck was probably biased due to the fact the you hate the PD and what it represents, I mean something like the new school tennis flagship.
Anyway keep enjoy playing with your T10's, and I can tell you that certify you that the T10 Gen II should be a nice surprise for you, I tried it recently, and the feel is wonderfull.