Raducanu earns nearly $5 M more than Swiatek in 2022

[joshuayuan]

Emma Raducanu is among the top-5 highest-paid female athletes on Forbes' 2022 list as the British tennis star has earned nearly $5 million more than Iga Swiatek. On Forbes' list, Raducanu is the fourth highest-paid female athlete in 2022 with $18.7 million earned this year.

This year, Raducanu earned $696,277 in tournament prize money. But Raducanu has sponsorship and endorsement deals with Nike, Wilson, Evian, Porsche, Channel, Tiffany & Co, Dior, Vodafone, British Airways and HSBC. On the other side, Swiatek collected $14.9 million for the year.

This year, Swiatek earned $9,875,525 in tournament prize money while the rest has been collected through sponsorship and endorsement deals. There are five more tennis players on Forbes' top-10 list as Naomi Osaka, Serena Williams, Cori Gauff, Venus Williams and Jessica Pegula also made the list.

For the third year in a row, Osaka is the highest-paid female athlete in the world.


Raducanu hoping for a better 2023 season
In 2022, Raducanu didn't enjoy much success on the court. In the offseason, Raducanu focused on getting stronger as she doesn't want another injury-plagued season in 2023.

"I want to be able to go out there and just focus on the tennis. I think this year I'm in a better position, but it's still going to take some time to develop fully. One of my biggest goals is to – it might not come this year, but to go out on the court and not think about my fitness, not think about, 'Oh, like start the timer, I've got 60 minutes to finish this match'

I want to be able to go out there and just focus on the tennis. I think this year I'm in a better position but it's still going to take some time to develop fully," Raducanu said. Raducanu will be starting her 2023 season at the ASB Classic in Auckland. After Auckland, Raducanu will go to Melbourne for the Australian Open.

 

[ronalditop]

Beauty trumps everything.

 

[Nostradamus]

Beauty trumps everything.

swaitek has hot body as well. but that's not the issue. raducanu is from england and has chinese mother which gives her advertising power in england and china. That's huge.

 

[jindra]

Why no threads like this about Federer?

 

[Hitman]

swaitek has hot body as well. but that's not the issue. raducanu is from england and has chinese mother which gives her advertising power in england and china. That's huge.

Raducanu has a Chinese mother, a Romanian father, was born in Canada and brought up and lives in UK....so she appeals to a lot of places.

 

[NoleFam]

It's the Kournikova effect.

 

[pj80]

Kournikova was highest paid in late 90s-00s too

 

[Nostradamus]

Raducanu has a Chinese mother, a Romanian father, was born in Canada and brought up and lives in UK....so she appeals to a lot of places.

Exactly,,,,,, MO MONEY,, mo money mom money

 

[MichaelNadal]

She barely did anything, my goodness

 

[3loudboys]

Raducanu has a Chinese mother, a Romanian father, was born in Canada and brought up and lives in UK....so she appeals to a lot of places.

This is true of many Londoners - 270 nationalities represented and 300 languages. We are a mixed bag lol.

 

[big ted]

Swiatek could make more if she really wanted too but shes too busy
winning tennis matches

 

[Born_to_slice]

Beauty trumps everything.

It doesn't. It's just money.

 

[Tennfan123]

Do you get a cut?

 

[Aretium]

Men on here wahhh why does she earn more

also same men phwoaaaaaar women’s tennis is only good for one thing…..

 

[crimson87]

Well deserved. Shes hot

 

[AEROSPEED]

This situation is like the NBA/WNBA Pay Gap. Whoever can generate more money(osaka and raducanu even though they did not rlly play) will get paid more.

 

[toby55555]

Surprised she earned as much prize money as she did; I don’t remember her winning more than two matches in succession until Korea soon after which her season ended prematurely.

 

[ghostofMecir]

swaitek has hot body as well. but that's not the issue. raducanu is from england and has chinese mother which gives her advertising power in england and china. That's huge.

Partly. But Nobody in advertising or otherwise believes that Iga is attractive enough to sell things or an image. When marketing to females, image is by far the most important thing and you can see this for yourself if you go to any one of their social media accounts whether they are celebrities or average every day people: any post or video or whatever that shows any type of physical attractiveness garnish the most attention from females themselves.

Men on here wahhh why does she earn more

also same men phwoaaaaaar women’s tennis is only good for one thing…..

Her image is being marketed to other women primarily. Women have access to social media and their own purchasing power and they can make IGA the most popular female athlete in the world if they want to.

Raducanu has a Chinese mother, a Romanian father, was born in Canada and brought up and lives in UK....so she appeals to a lot of places.

She appeals to them because she’s good looking.

Why no threads like this about Federer?

Maybe because he won 20 grand slams and is the reference point for aesthetic tennis? Maybe that?

 

[Nostradamus]

Partly. But Nobody in advertising or otherwise believes that Iga is attractive enough to sell things or an image. When marketing to females, image is by far the most important thing and you can see this for yourself if you go to any one of their social media accounts whether they are celebrities or average every day people: any post or video or whatever that shows any type of physical attractiveness garnish the most attention from females themselves.



Her image is being marketed to other women primarily. Women have access to social media and their own purchasing power and they can make IGA the most popular female athlete in the world if they want to.



She appeals to them because she’s good looking.



Maybe because he won 20 grand slams and is the reference point for aesthetic tennis? Maybe that?

Iga has a nice butt, that's what really mattters

 

[accidental]

How dare she. She should have turned down those endorsements

 

[WYK]

1 title. Barely ranked in the top 100, hasn't made it passed the second round at the OZ or FO.
She is the darling of Britain and whomever other country claims her, though. So celebrity can trump substance. Shocker.
It goes to show the game isn't always about the game.

 

[tennisandtennis]

Won a Slam as a teenager out of nowhere, is multiracial and very easy to look at. Surprise! She’s marketable. And none of you are turning down those paychecks if they were dangled in front of you.

Being disgusted with the world for liking good-looking people: my goodness, the naïvety. It has literally never been different. Ever. We just have instantaneous global markets and access to how much those people have earned.

If you’re upset with Raducanu for being talented (she’d triple-bagel you, sorry bud) and beautiful, just remember that there’s a whole market of people who lack the talent part, and get paid to be the shallowest sort of hot, and paid far, far, far more than Raducanu does.

 

[sportsfan1]

A few good performances or a big win and that will nicely set up someone marketable.

 

[RaulRamirez]

Won a Slam as a teenager out of nowhere, is multiracial and very easy to look at. Surprise! She’s marketable. And none of you are turning down those paychecks if they were dangled in front of you.

Being disgusted with the world for liking good-looking people: my goodness, the naïvety. It has literally never been different. Ever. We just have instantaneous global markets and access to how much those people have earned.

If you’re upset with Raducanu for being talented (she’d triple-bagel you, sorry bud) and beautiful, just remember that there’s a whole market of people who lack the talent part, and get paid to be the shallowest sort of hot, and paid far, far, far more than Raducanu does.

Not sure what to add to that. I'm a fan of both ladies, and:

a. Iga, barring anything extremely bizarre, will never go poor or hungry; and
b. Emma (she's only 20) will never go hungry or poor, either, and it seems as if she is quite mature and also sincere about getting better results on the tennis court going forward. She's already achieved something unprecedented as a qualifier and could not have handled that USO -- on or off the court -- any better than she did. My only possible criticism of her is her apparent carousel of coaches, but I'm not privy to what's going on there.
And if her sponsors/advertisers are not getting a good return on their investments in her, she'll start falling down that list.

 

[Rafa4LifeEver]

Why no threads like this about Federer?

Move to former pro player section please

 

[Razer]

Kournikova was highest paid in late 90s-00s too

Kournikova was never the highest paid, she was one of the highest in her peak.

1997-2001 was Martina Hingis topping every year, 2002 and 2003 it was Venus Williams, 2004 was Serena and 2005 onwards till 2015, it was Maria Sharapova for 11 straight years. 2016-2019 it was Serena again and then 2020 onwards it is Osaka.




anyway ... @topic I would say, beauty is important for women, not just good looks, a certain charm is required. Raducanu is cute, she deserves all the money she gets.

But to top the charts skill is also required, Sharapova used to beat Serena in her peak years in money because Sharapova also was a great tennis player, just beauty is not enough.

 

[Clay lover]

Won a Slam as a teenager out of nowhere, is multiracial and very easy to look at. Surprise! She’s marketable. And none of you are turning down those paychecks if they were dangled in front of you.

Being disgusted with the world for liking good-looking people: my goodness, the naïvety. It has literally never been different. Ever. We just have instantaneous global markets and access to how much those people have earned.

If you’re upset with Raducanu for being talented (she’d triple-bagel you, sorry bud) and beautiful, just remember that there’s a whole market of people who lack the talent part, and get paid to be the shallowest sort of hot, and paid far, far, far more than Raducanu does.

Yeah honestly I'm more offended by people winning the genetic lottery looks-wise earning filthy amounts of money than Raducanu doing so as she at least worked her way to a slam title, lucky or not.

Sure people would argue you have stick to a regimen to maintain your looks but in terms of effort it pales in comparison with hours of daily grueling training or a life of revision, research and academic undertakings, not to mention once you get scouted and have the looks most likely you will have a whole team behind you to maintain your shape.

 

[BorgTheGOAT]

Cannot understand why people are getting annoyed by this. It is not that she gets subsidized by others. If she generates a lot of money, be it via endorsements or winning tennis matches it is obvious that she deserves a fair share of it. Also as @Clay lover pointed out: in order to win even one grand slam, hell in order to win even one tennis match on the pro tour, you have to put in such a crazy amount of effort and sacrifices that it is fair to say that there are many people who earn millions of money way more ‘undeservedly’ than her.

 

[Aussie Darcy]

Kournikova was the benchmark for this, not sure why anybody is surprised. Raducanu has the entire UK market as well as China from her mums side while Swiatek has Poland. Not to downplay Poland on the global stage but the Chinese market + Britain as Emma has? Not comparable. Same with Osaka having Japan and Asia while Barty only had Australia. It's not surprising why they romped home with bigger earnings.

Let's not act like beauty and looks doesn't trump sport itself. And not even just for the women. Nadal is/was far more attractive than Djokovic and got way more sponsorships whether underwear or brands through his career because he was far more desirable to the public.

 

[Aussie Darcy]

Sharapova was the top earner in 2006 despite winning 0 slams while Mauresmo won 2.
Again in 2007, she was the top earner, 0 slams while Henin won 2.
2009, 2010, 2012 and 2013, Serena won 2 slams but Sharapova was the top earner

This isn't new lol.

 

[alexio]

Sharapova was the top earner in 2006 despite winning 0 slams while Mauresmo won 2.
Again in 2007, she was the top earner, 0 slams while Henin won 2.
2009, 2010, 2012 and 2013, Serena won 2 slams but Sharapova was the top earner

This isn't new lol.

nothing new indeed, big difference between sugarpova and mauresmo, even more big between sugar and henin lol

 

[Sudacafan]

This is rather upsetting.
I can only hope that Raducanu earns much more money in 2023.

 

[fishpiefriday]

This is true of many Londoners - 270 nationalities represented and 300 languages. We are a mixed bag lol.

There aren't even 270 nationalities in the world.

 

[TTMR]

It's called talent.

 

[Bambooman]

Won a Slam as a teenager out of nowhere, is multiracial and very easy to look at. Surprise! She’s marketable. And none of you are turning down those paychecks if they were dangled in front of you.

Being disgusted with the world for liking good-looking people: my goodness, the naïvety. It has literally never been different. Ever. We just have instantaneous global markets and access to how much those people have earned.

If you’re upset with Raducanu for being talented (she’d triple-bagel you, sorry bud) and beautiful, just remember that there’s a whole market of people who lack the talent part, and get paid to be the shallowest sort of hot, and paid far, far, far more than Raducanu does.

Would they be playing five sets?

 

[Hitman]

This is rather upsetting.
I can only hope that Raducanu earns much more money in 2023.

Lets all hope. LOL

 

[Steffi-forever]

Sharapova was the top earner in 2006 despite winning 0 slams while Mauresmo won 2.
Again in 2007, she was the top earner, 0 slams while Henin won 2.
2009, 2010, 2012 and 2013, Serena won 2 slams but Sharapova was the top earner

This isn't new lol.

Sharapova won the US Open in 2006, and it was one of her best season.

 

[Robert F]

In our semi-woke world, the sense of the ideal is that the best talent in a job would garner the most reward.
Clearly this still is not true and a marketable player is more than just their performance. Looks, personality, nationality/global appeal all fall in there.

Emma does well in looks/personality/nationality/global appeal, and at the moment so/so in court performance. Hence she can garner a lot. If her performance stagnates, maybe things will drop off in the next few years. That might be my guess if Osaka stays away from the court.

Iga is a mountain above in court performance and isn't that far behind Emma int the other categories, I just get the feeling Iga prefers to take a more muted approach to the world stage. She's clearly focused on tennis.
I don't know if it is her personal humbleness or her clothing sponsors choices, but she takes a fairly athletic/non-sexy look compared to Emma. If Iga was dressed like Giorgi or even wore some of the girliier Nike looks (tanks/short skirts), she might be getting more world interest. From a non tennis world, her style look is not eye catching, just fairly generic. Barty too seemed to take this approach. And I love the focus on performance.

As the world stands, I don't blame any player for taking advantage of their fame in a game where in a year you could be out due to the level of competition, risk of injury and demands of the tour. From a tennis perspective they have to be careful that chasing money outside of tennis doesn't contribute to them falling out of the game (probably Kournakova, Bouchard to name a few). Tennis really lacks a stable source of income compared to other sports and really relies on sponsorship to survive.

 

[3loudboys]

There aren't even 270 nationalities in the world.

I’m guessing the difference lies in the inclusion of subcultures and ethnic variations of specific nationalities. Even 223 is a glorious level of diversity

 

[Service Ace]

She’s pretty. She deserves it.

 

[Connor35]

If Emma's win was a fluke, she's doing the right thing, business/futurewise: She's maximizing her earnings via endorsements while she's popular. I hope she invests well.

Even during her Open run, I never thought she'd repeat it. A friend asked me who'd have the better career: she or Leylan in Sept 2021, I said Leylah.

I hope Emma starts playing well, it'd be good for the game and she seems like a good kid. But this is capitalism.

The moment may pass for her popularity, and who knows if the tennis is there. So I honestly understand her prioritizing that.

She can always refocus on tennis when she's healthy.


And as a HUGE Iga fan -- I love that her focus is on tennis! She's making more than enough as is.

 

[johnmccabe]

In our semi-woke world, the sense of the ideal is that the best talent in a job would garner the most reward.
Clearly this still is not true and a marketable player is more than just their performance. Looks, personality, nationality/global appeal all fall in there.

Emma does well in looks/personality/nationality/global appeal, and at the moment so/so in court performance. Hence she can garner a lot. If her performance stagnates, maybe things will drop off in the next few years. That might be my guess if Osaka stays away from the court.

Iga is a mountain above in court performance and isn't that far behind Emma int the other categories, I just get the feeling Iga prefers to take a more muted approach to the world stage. She's clearly focused on tennis.
I don't know if it is her personal humbleness or her clothing sponsors choices, but she takes a fairly athletic/non-sexy look compared to Emma. If Iga was dressed like Giorgi or even wore some of the girliier Nike looks (tanks/short skirts), she might be getting more world interest. From a non tennis world, her style look is not eye catching, just fairly generic. Barty too seemed to take this approach. And I love the focus on performance.

As the world stands, I don't blame any player for taking advantage of their fame in a game where in a year you could be out due to the level of competition, risk of injury and demands of the tour. From a tennis perspective they have to be careful that chasing money outside of tennis doesn't contribute to them falling out of the game (probably Kournakova, Bouchard to name a few). Tennis really lacks a stable source of income compared to other sports and really relies on sponsorship to survive.

It has always been the case in human society. Politicians charm their way into powerful positions without being the best to run the government. Managers who are not the most competent in engineering, coding, designing, control large companies. Students don't have the highest scores end up in best universities. Nole can beat every single record of Federer and never get the same love.

 

[D-Lite]

If Emma's win was a fluke, she's doing the right thing, business/futurewise: She's maximizing her earnings via endorsements while she's popular. I hope she invests well.

Even during her Open run, I never thought she'd repeat it. A friend asked me who'd have the better career: she or Leylan in Sept 2021, I said Leylah.

I hope Emma starts playing well, it'd be good for the game and she seems like a good kid. But this is capitalism.

The moment may pass for her popularity, and who knows if the tennis is there. So I honestly understand her prioritizing that.

She can always refocus on tennis when she's healthy.


And as a HUGE Iga fan -- I love that her focus is on tennis! She's making more than enough as is.

Anyone expecting her to say "no thanks, I feel bad accepting so much money" from endorsement offers is literally delusional and expecting her to do something totally against most people's human nature.

Emma was extremely unlucky last year and frankly not ready for the rigours of the tour. In 2021 she played a few tournaments but that was her raw talent which won her the 2021 USO. Yes she didn't have the toughest draw but she was fresh and dialled in from her Wimbledon exploits. The courts and the balls suited her well.

Layla had an awful 2021 on the whole beside winning a small event in Mexico (appreciate this is more than ER did).

Emma has been working hard in the off season which is what she needed in 2021 but she caught Covid and then had blister issues at the AO before a string of other issues - none major but all clearly a result of not having the conditioning needed to take on a full season - I think they'll be far more prepared now. Once she's fully developed and has been hitting the gym and has some guns like Na Li did, just wait she will be striking the ball just like her.

 

[RS]

I which I had that amount of money.

 

[WYK]

Anyone expecting her to say "no thanks, I feel bad accepting so much money" from endorsement offers is literally delusional and expecting her to do something totally against most people's human nature.

Emma was extremely unlucky last year and frankly not ready for the rigours of the tour. In 2021 she played a few tournaments but that was her raw talent which won her the 2021 USO. Yes she didn't have the toughest draw but she was fresh and dialled in from her Wimbledon exploits. The courts and the balls suited her well.

Layla had an awful 2021 on the whole beside winning a small event in Mexico (appreciate this is more than ER did).

Emma has been working hard in the off season which is what she needed in 2021 but she caught Covid and then had blister issues at the AO before a string of other issues - none major but all clearly a result of not having the conditioning needed to take on a full season - I think they'll be far more prepared now. Once she's fully developed and has been hitting the gym and has some guns like Na Li did, just wait she will be striking the ball just like her.

Wrist, Glute, Feet, abdominal and hip injuries before the age of 20. She is not gonna be striking the ball for much longer. She needs to capitalise on her current success and spend her time in those skin care adverts.

 

[Sampras-Bruguera 1993]

Sex sells.

 

[TearTheRoofOff]

swaitek has hot body as well. but that's not the issue. raducanu is from england and has chinese mother which gives her advertising power in england and china. That's huge.

Key word 'body', huh. Shame about the boat race?

 

[The Fedfather]

Sex sells.

She is a teenager and is selling nothing of the sort. wtf

 

[Sampras-Bruguera 1993]

She is a teenager and is selling nothing of the sort. wtf

sex appeal whatever. How is she making more than swiatek? It certainly isn’t through merit and actual accomplishments LOL

 

[The Fedfather]

sex appeal whatever. How is she making more than swiatek? It certainly isn’t through merit and actual accomplishments LOL

"Nike, Wilson, Evian, Porsche, Channel, Tiffany & Co, Dior, Vodafone, British Airways and HSBC". Which one of these you believe are using Emma for sex appeal?

Attractiveness is what you mean here, and yes, it's proven that we find conventionally good-looking people more trustworthy, interesting, want to be associated with them more and whatnot. But attractiveness is not the same as sex appeal. Thinking about someone in a sexual way just because they exist and are attractive is sexual objectification.